Wednesday, November 27, 2013

Do you know where your Most Valuable Followers (MVFs™) Are?

Is your team going on a summer tour throughout Asia and it’s your job to know who the biggest influencers are you might meet in each city?   Do you want to know if your new center fielder from South America is drawing a big following back home?  Maybe you are just wondering if your ticket promotion is going to reach the right audience.

Don’t worry, we are here to help!   

Teams who have claimed their profile on Blinkfire Analtyics already know we calculate their top 10,000 Most Valuable Followers (MVFs™) every week based on their general social media activity and interactions with your team - but now, we’re also analyzing these MVFs to tell you where they are.

We now provide you with a map and table view of where your MVFs are grouped by city and country, and of course still tell you who they are.

Whether your franchise has been a global powerhouse for years, or you are a local market leader just getting started in social media - we think you will be surprised where your most influential followers on social media are and how much social media has opened up the world for your passionate fan base.

So if you haven’t already, find your team at Blinkfire Analytics and claim the account (if you don’t want to use the official team account, that’s okay - just contact us and let us know who you are and what Twitter account you are using) and we will start to generate these stats for you.

Happy mapping!

Wednesday, November 13, 2013

Search for Top Players in Sports Social Media


Okay, this post won’t be quite as punny as our usual penning.  Sometimes we like to keep it short and sweet, and just get back to the business of generating meaningful stats.

Anyhoo, this is a quick note to point out that you can now search for the top players in our system from any of our search boxes.  Go ahead and try it out now.

We know what you’ll ask next…when are all players going to be in there?  Soon, soon. For now, please visit you favorite player’s team and click on the Roster link.

Monday, November 4, 2013

¡Hola! , Olá! and Leaderboards are back

In case you missed our last post, we’ve been doing a few design changes here and about, but whenever you move things around, you are bound to misplace something.   In this case, our leaderboards for all our leagues might have been a tad hard to find.

But never fear, the design elves have been working overtime, and now we’ve put them right there on the right rail of our Trending Today page.

While Jingle and Elfie were at it, overachievers that they are, they also went ahead and added the Mexican Liga MX league

and the Campeonato Brasileiro league to the teams and leagues Blinkfire Analytics is tracking.

So please explore your favorite teams and players in these leagues, and let us know which leagues and sports you’d like to see added in our workshop next.

Friday, October 25, 2013

Charts, cards, and channels - design changes abound

We’ve made several changes – call ‘em an eleventh minute substitution, bringing in the “hands” team, or a double switch – that substantially alter our social media reporting product at every major level.

Go take a look at Tops + Trends or any team or player view and a behold much richer charts and a spiffy new card-based view of influential social media posts. But don’t just shuffle those cards around - sort and filter them to get just the view you want (for example, exclude Twitter and Google+ to focus on the most impactful Facebook activity for your club).

Charts definitely qualify as our “it’s about dang time” upgrade. You can now see follower/subscriber growth across all the channels a given player or team creates content with:

  • Twitter

  • Facebook

  • YouTube

  • Google+

  • Tencent

  • Instagram (coming really really soon)


All of these changes are mobile-friendly - the new layouts should work well on tablets and smartphones so you can keep tabs on your sport’s social activity while on the go.

Let us know what you think - send us a note and let us know if there are other views of content performance data you’d like Blinkfire Analytics to draw up for you.

Thursday, October 3, 2013

Blinkfire Analytics, now with YouTube subscribers


Though social sponsorship of all channels is getting bigger every day, the biggest request from our teams so far has been to add YouTube numbers to our tracking, as it’s a well established channel with a clear subscriber based revenue stream.

As of today, for those teams with public YouTube channels, we are adding it to their dashboard, and collecting the full data in our back end so we can really start to help you tie together where future revenue can come from.

We’ve also started weaving it (social analytics is, after all, a fine tapestry) into our daily email report, so make sure you subscribe to our daily email report by logging in with your Twitter account through the Social Sign-In links on our home page.


In the next few days, we’ll start to expose this data in even more places, so stay tuned!

Wednesday, September 18, 2013

Translate the top Champions League tweets

Want to translate the top posts from Champions League action?  With just one click, you can translate any media item displayed in Blinkfire Analytics.

See.  Look at that, if you don’t speak Spanish, with one click you can see the tomfoolery of Sergio Ramos and Iker Casillas as they enjoy their 6-1 victory over Galatasaray from the comfort of their private plane.  No coach class in there!

Just make sure to set your native language in our Settings panel (available after you log in with your Twitter account).

And then you can see what Wayne Rooney is really saying.

In Italian!

This of course doesn’t just work for Champions League tweets, but any in our system.   If you need to see what your fans are saying about you in Indonesian, it’s simple to see the top trending posts and translate them to your native language.

Monday, September 16, 2013

Champions League Social Media Leaderboard

Die Meister.  Die Besten. Les Grandes Equipes.  The Champions.

I can hear the falsetto now…or is it the castrato..we don’t like to use that word around here, so we hope it’s the former.

Either way, we’re excited to follow the Champions League starting tomorrow, not only by watching the games, but also from the social side.  So we’ve added all the teams participating into our system.

Follow along on the Champions League Leaderboard to see if Chelsea can surpass Arsenal, or why Galatasaray has the third highest number of Twitter followers in the Champions League.


And remember you can follow and get social insights every day for all of your favorite teams simply by signing in with Twitter



Giving us your email address, and pressing the “Follow” button.


Try it out and let us know what you think.

Tuesday, September 10, 2013

Surprise! Winning in the NFL means more social engagement

As promised, let’s take a look at what happened this Sunday in the social media world.  I wish I could tell you that the Jacksonville Jaguars losing 28-2 to the Chiefs would propel them to the top of the NFL follower charts, but that didn’t happen.  Coffee is for closers.

So instead we see, ahem, America’s Team aka the Dallas Cowboys (+DallasCowboys  )with the top post from Sunday, with the Saints tweet about their win just behind.

And Jermaine Kearse tweeting about his first NFL touchdown in the Seahawks win, gets him the largest percentage follower gain of the day.


Yes, so at this point, you might be asking yourself, “Self, why am I reading this?”    

Well, this is just one data point on proving return on investment in social.   It’s specific to sports.   Tracking trends based on specific events with trackable results can lead to correlation of data that doesn’t necessarily exist in other industries.

Winning is one event.  Simply playing a game or match is another.

Here at Blinkfire Analytics we’re going to show you all of these events, so that you can better track the ROI for your specific plan, and hopefully even help you create the next plan to build your audience even more.

Stay tuned!

Sunday, September 8, 2013

Devin Gardner and Michigan win propel College Football social rankings

For the second week in a row, we see nothing improves follower numbers like winning on game day, as our Movers & Shakers page is again filled to brim with College pigskin’s victorious.

The Oregon Ducks, sporting yet another uniform combination, win the day over UVa, and the aggregate follower gain race by gaining over 7% more Twitter followers than they had yesterday!

 And on the player side, Michigan Devin Gardner picks apart the social secondary, gaining over 3.75% followers leading his team to a win over Notre Dame.  Here’s a snapshot of Devin’s social stats from this week:

The Wolverines didn’t do so bad themselves.

Today is a big day in international soccer and the NFL - we’ll be back to let you know how they match up.

Saturday, August 31, 2013

College Football Teams moving up Movers & Shakers

Ah yes, College Football season is upon us.   As if you needed yet another excuse to drink beer at 9 in the morning.  But yes, the beer is cold, the grill is hot, and college football teams are moving up the Blinkfire Analytics Movers & Shakers page.

For once, the Oregon State Beavers are beating their cross-state rivals, the Oregon Ducks, at least from a followers-gained-percentage perspective.

And B.J. Catalon's 100 Yard return catapult's the TCU Horned Frogs to the highest spot, as far as college football teams go.

You can see which teams and players are gaining in social media every day by taking a look at this page.   Perhaps your team will be next.

Saturday, August 24, 2013

Tracking Game Day Follower Increases

Ever wonder how your game day efforts correlate with follower increases on social media?  Wondering how putting your official hashtag in your stadium will drive followers when fans show up?

Now you can see it at a glance on the Team Dashboard.

Starting today, Blinkfire Analtyics will now denote match days and game days on our social timeline graphs with a lovely shade of red, and we will start weaving this data into the rest of your analytics as well, so you can further optimize your campaigns.  Check it out now, and look for our special game day email reports, coming soon!

Thursday, August 22, 2013

NCAA Rankings vs Social Rankings

Here at Blinkfire Labs World HQ, we can smell college football in the air – and that’s not just because Matt forgot to clean the company grill after the last tailgate of 2012.

During the season we love to follow the weekly rankings of play on the field, so we thought we’d take a look at how the pre-season polls stack up the teams’ following on the big social networks.

What’s the scoop? Right now, the top-ranked teams are definitely doing well on the social side, but there’s no direct correlation on any network. You can see the full results at our NCAA Football Rankings vs Social Rankings page, which will update automatically throughout the season.


On Twitter, Michigan are the Leaders and Best.  Could this have anything to do with Michigan alumnus and Twitter CEO Dick Costolo, whose workmanlike use of the #GoBlue hashtag is already the stuff of social gridiron legend? Uncertain – but we do notice that the Crimson Tide, ranked highest in actual football, lags a bit behind.


How about on Facebook? As of today, the Florida Gators are leading the pack, but there’s Michigan again. And, they all better hope LSU doesn’t start posting to their Page from under the lights at Tiger Stadium - that home field advantage is a killer.


Missing out on a bowl last season seems to have had little effect on Ohio State’s Google+ campaign. The Buckeyes are atop of the Google+ division here at Blinkfire Analytics. Their frequent posting of content shows a two-a-days level of commitment.


We’ll check in later in the season to see how these rankings continue to unfold. Much like the season itself, dramatic turns are sure to shake up the standings.

Monday, August 19, 2013

Blinkfire Analytics: Tracking the Future of Sports Media

The sports media landscape has changed.

It was only a few years ago that the way fans consumed sports news was only through observations and reporting of media outlets.

Today, more and more, fans are engaging directly with the teams, leagues, and players they are passionate about, enabled through social media.

Teams, leagues, and players are professional publishers, producing quality content with their own reporters and production companies, and distributing it through Facebook, Google+, and YouTube, and Twitter.

For teams with global reach, this can be a complicated endeavor, publishing in many languages to as many different countries.  For teams capturing the passion of their local market, engaging personally with their fans is more important than ever.

We created Blinkfire Analytics to help teams, leagues, and players measure, manage, and eventually monetize their social media efforts.  If you work on digital content, web or mobile development, go ahead and log in and see how we can help you generate better ROI from your social efforts, tailored specifically to sports franchises - tying together online and offline campaigns with in-stadium and out-of-stadium campaigns, to measuring your roster reach as an extension of your brand.


If you work in media, reporting, sports blogging, or just want to follow along as a fan - we invite you in too.  Simply log into Blinkfire Analytics with your social media account and register for our daily insights. Follow a few teams you are passionate about.

Stay tuned here for product updates and special features that highlight the use of social media in sports.  Game on!