Monday, August 19, 2013

Blinkfire Analytics: Tracking the Future of Sports Media




The sports media landscape has changed.

It was only a few years ago that the way fans consumed sports news was only through observations and reporting of media outlets.

Today, more and more, fans are engaging directly with the teams, leagues, and players they are passionate about, enabled through social media.

Teams, leagues, and players are professional publishers, producing quality content with their own reporters and production companies, and distributing it through Facebook, Google+, and YouTube, and Twitter.

For teams with global reach, this can be a complicated endeavor, publishing in many languages to as many different countries.  For teams capturing the passion of their local market, engaging personally with their fans is more important than ever.

We created Blinkfire Analytics to help teams, leagues, and players measure, manage, and eventually monetize their social media efforts.  If you work on digital content, web or mobile development, go ahead and log in and see how we can help you generate better ROI from your social efforts, tailored specifically to sports franchises - tying together online and offline campaigns with in-stadium and out-of-stadium campaigns, to measuring your roster reach as an extension of your brand.

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If you work in media, reporting, sports blogging, or just want to follow along as a fan - we invite you in too.  Simply log into Blinkfire Analytics with your social media account and register for our daily insights. Follow a few teams you are passionate about.

Stay tuned here for product updates and special features that highlight the use of social media in sports.  Game on!