Wednesday, September 18, 2013

Translate the top Champions League tweets

Want to translate the top posts from Champions League action?  With just one click, you can translate any media item displayed in Blinkfire Analytics.



See.  Look at that, if you don’t speak Spanish, with one click you can see the tomfoolery of Sergio Ramos and Iker Casillas as they enjoy their 6-1 victory over Galatasaray from the comfort of their private plane.  No coach class in there!




Just make sure to set your native language in our Settings panel (available after you log in with your Twitter account).




And then you can see what Wayne Rooney is really saying.




In Italian!




This of course doesn’t just work for Champions League tweets, but any in our system.   If you need to see what your fans are saying about you in Indonesian, it’s simple to see the top trending posts and translate them to your native language.



Monday, September 16, 2013

Champions League Social Media Leaderboard

Die Meister.  Die Besten. Les Grandes Equipes.  The Champions.


I can hear the falsetto now…or is it the castrato..we don’t like to use that word around here, so we hope it’s the former.


Either way, we’re excited to follow the Champions League starting tomorrow, not only by watching the games, but also from the social side.  So we’ve added all the teams participating into our system.


Follow along on the Champions League Leaderboard to see if Chelsea can surpass Arsenal, or why Galatasaray has the third highest number of Twitter followers in the Champions League.


image



And remember you can follow and get social insights every day for all of your favorite teams simply by signing in with Twitter


image



image


Giving us your email address, and pressing the “Follow” button.


image



Try it out and let us know what you think.

Tuesday, September 10, 2013

Surprise! Winning in the NFL means more social engagement

As promised, let’s take a look at what happened this Sunday in the social media world.  I wish I could tell you that the Jacksonville Jaguars losing 28-2 to the Chiefs would propel them to the top of the NFL follower charts, but that didn’t happen.  Coffee is for closers.

So instead we see, ahem, America’s Team aka the Dallas Cowboys (+DallasCowboys  )with the top post from Sunday, with the Saints tweet about their win just behind.




And Jermaine Kearse tweeting about his first NFL touchdown in the Seahawks win, gets him the largest percentage follower gain of the day.

image

Yes, so at this point, you might be asking yourself, “Self, why am I reading this?”    

Well, this is just one data point on proving return on investment in social.   It’s specific to sports.   Tracking trends based on specific events with trackable results can lead to correlation of data that doesn’t necessarily exist in other industries.

Winning is one event.  Simply playing a game or match is another.

Here at Blinkfire Analytics we’re going to show you all of these events, so that you can better track the ROI for your specific plan, and hopefully even help you create the next plan to build your audience even more.

Stay tuned!

Sunday, September 8, 2013

Devin Gardner and Michigan win propel College Football social rankings

For the second week in a row, we see nothing improves follower numbers like winning on game day, as our Movers & Shakers page is again filled to brim with College pigskin’s victorious.

The Oregon Ducks, sporting yet another uniform combination, win the day over UVa, and the aggregate follower gain race by gaining over 7% more Twitter followers than they had yesterday!




 And on the player side, Michigan Devin Gardner picks apart the social secondary, gaining over 3.75% followers leading his team to a win over Notre Dame.  Here’s a snapshot of Devin’s social stats from this week:




The Wolverines didn’t do so bad themselves.




Today is a big day in international soccer and the NFL - we’ll be back to let you know how they match up.