Friday, October 25, 2013

Charts, cards, and channels - design changes abound

We’ve made several changes – call ‘em an eleventh minute substitution, bringing in the “hands” team, or a double switch – that substantially alter our social media reporting product at every major level.

Go take a look at Tops + Trends or any team or player view and a behold much richer charts and a spiffy new card-based view of influential social media posts. But don’t just shuffle those cards around - sort and filter them to get just the view you want (for example, exclude Twitter and Google+ to focus on the most impactful Facebook activity for your club).

Charts definitely qualify as our “it’s about dang time” upgrade. You can now see follower/subscriber growth across all the channels a given player or team creates content with:

  • Twitter

  • Facebook

  • YouTube

  • Google+

  • Tencent

  • Instagram (coming really really soon)


All of these changes are mobile-friendly - the new layouts should work well on tablets and smartphones so you can keep tabs on your sport’s social activity while on the go.

Let us know what you think - send us a note and let us know if there are other views of content performance data you’d like Blinkfire Analytics to draw up for you.

Thursday, October 3, 2013

Blinkfire Analytics, now with YouTube subscribers


Though social sponsorship of all channels is getting bigger every day, the biggest request from our teams so far has been to add YouTube numbers to our tracking, as it’s a well established channel with a clear subscriber based revenue stream.

As of today, for those teams with public YouTube channels, we are adding it to their dashboard, and collecting the full data in our back end so we can really start to help you tie together where future revenue can come from.

We’ve also started weaving it (social analytics is, after all, a fine tapestry) into our daily email report, so make sure you subscribe to our daily email report by logging in with your Twitter account through the Social Sign-In links on our home page.


In the next few days, we’ll start to expose this data in even more places, so stay tuned!