Today, we’d like to formally introduce our Sponsorship Dashboard. We know this added feature will prove a vital tool for both teams and brands when crunching the numbers and building a following in the social sphere. How exactly? It allows teams to monitor just how often their sponsorships are activating outside the stadium in a team's social media feeds, this provides hard data to sponsors allowing them to calculate how much ROI they are receiving from a sponsorship. Once again: How exactly?
— and their fans’.
As you should know by now, we’ve still got some tricks up our sleeve. The dashboard can also show you your team’s and roster’s engagement with other brands. That includes your direct competitors. Whether it’s a logo sprawled across an opponent’s jersey in your team’s photo, or a crowd shot with some off-brand merchandise in the mix, we will ensure you stay on top of all your owned media to drown out the competition’s noise. That’s why official partnerships exist after all.
In accordance, Blinkfire Analytics would like to enter into an official partnership with you, too. We provide the tools to gain a deeper insight into how sponsorships activate in social media. Visit us today to explore how we can help your sponsorship reach its full potential.