But the point is, we're writing today to announce the availability of the Blinkfire Analytics Brand Leaderboard, which we are using to show you how we process brand engagements with fans in real time.
This list is sorted by how much engagement each brand received across all the social channels that we track. We count mentions, hashtags, and our own unique variable, visual mentions. What exactly is a visual mention? We're glad you asked. We use our proprietary brand-spotting technology to identify and quantify brand logos across the visual web. This means our data includes social media reach that goes beyond text to what draws the most eyes — images.
From a logo sprawled across a jersey to your brand name seemingly inconspicuous, but ever present, in the background of a victorious embrace on home turf, our green box technology will ensnare every logo we have in our arsenal. If you decide to hop on board today, we can get this process underway for your brand today. On this same page you'll be able to view the top posts from all social channels, based on each post's level of engagement.
Please go ahead, poke around, explore and when you realize this is something your sponsorship team won't be able to live without, contact us. We're already waiting for that pop-up notification.