We have supported the tracking of these for quite some time, we have just now brought this to our user interface, so that brands, agencies, and the teams and leagues themselves can get a more "global" picture of sponsor engagement and valuation.
Although we aren't 100% done with this, you will see these changes start rolling out to the platform as of today. Some data will also fill in over the next few days.
For instance, if you are tracking Atletico Madrid, you might notice they have separate Twitter accounts for Spanish and English.
|multiple social handles in follower graphs|
In addition, our leaderboards will now include the rollup of these accounts by social media channel, as you can now see on our Champions League leaderboard, for example.
|multiple social handles in leaderboards|