One of our lines of business is helping agencies that represent players and help create and monetize their digital presence, especially when it comes to their endorsement value on social media.
One of the agencies we work with, ImagoSport in Madrid, who manages branding and communication for elite athletes such as David DeGea, César Azpilicueta, and Juan Mata, came to us with an interesting problem to solve.
Because social media was becoming more and more visual, it was becoming more and more difficult to find when their clients were appearing in images with the brands who sponsored their endorsements, because in many cases their teams did not mention them by name, @mention them, or otherwise tag them with something like a hashtag. Could our engine be used to find their players using facial recognition? and then use our BrandSpotter™ technology to find the intersection of the players and their brands?
It was funny they asked, because yes, we had been investigating this as well.
In this video below, you can see how we are using the Blinkfire Analytics Content Search tool to do an advanced search for whenever Manchester United posts with Juan Mata wearing an adidas logo.
The search results look like this and from here with our Semi-Pro or above license, you can see the faces and export these results to reports.
In talking with Carlos M. Sanchez at Imago, he had some kind words to say about our working together on solving problems such as this. “We at ImagoSport need current and accurate data on the presence of our clients on social media and their interaction with sponsors. Facial identification and brand detection technologies provided by Blinkfire Analytics allow us to track those interactions and know their potential economic value.”, said Sanchez.
We couldn't agree more and we're happy to provide it using cutting edge computer vision technologies such as we are with facial recognition coupled with our BrandSpotter technology.
We will have more and more cool things like this coming soon, so please stay tuned!
(and yes, Juan Mata García is his full name)