Monday, February 29, 2016

Introducing: The Blinkfire Index™

Once in a while, there are features we use internally or with our customers that we think should be free for everyone to use.  If you are already a customer, you know that we give every player in our system an Influence Score and an Activity Score.   As customers have found this valuable, one of the things they have been asking for is for us to benchmark this against other players and influencers with a normalized overall score.  No problem!  We've been doing this internally for some time, so now it's time to simply expose this to everyone.

As a result, every player in the system has a score which we are calling the Blinkfire Index™, which is a weighted average of the player's influence and activity.   Just to remind you (or perhaps tell you for the first time) - the Influence Score takes into account a player's reach across the different social networks in which they participate relative to all other players, and the Activity Score is a measure of how active they are on those networks, including how often they publish and interact with other entities on those networks.    Our feedback has been that in the sponsorship realm, the influence is more important than the activity, so we've weighted the overall score accordingly.

We will continue to tweak this formula as we add more and more data to our system, including new leagues and sports.

Here's how the Blinkfire Index manifests itself in the product right now:

  1. Player Badges - On each player page, logged in users will see a badge representing the players current scores.  Did we take some "inspiration" from FUT?  I'll never tell.  You can see the Özil example here (you will need to login with Twitter or Facebook).

  2. Brand Rosters - For every brand in BlinkfireAnalytics we list the people who are sponsored by that brand.
  3. Many more to come!

What does access to the Blinkfire Index cost?  Nada.  Zip. Zilch.  Bupkis.   Just log in to Blinkfire Analytics (you can log in through either a Twitter or Facebook account, currently).

As usual, we will listen to you for feedback in how to enhance this feature, but we anticipate working the Blinkfire Index into more and more of the site to make it easy to compare entities tracked by Blinkfire Analytics.


Thursday, February 4, 2016

New feature! Compare teams, players or leagues

Most of us shy away from comparisons, but the truth is that comparing ourselves with our competitors can have very positive effects. Not only can it motivate us to improve, but also gives us a better understanding of our shortcomings and strengths.

Most of our customers know this and so one of the most commonly requested tools to add to our arsenal is the ability to compare the social presence and earned media valuations of teams, leagues, and athletes in an easily digestible format.

With that in mind we have launched our new comparison tool, which will allow our customers to do exactly that! Select any two entities and you will get a table showing the data of each entity and the differences between them.  We think this is intuitive and easy, and so will you.

To dive in a little deeper, the table divides the information into several sections, starting with the online presence of the compared entities: their number of followers, their audience growth data and the number of social channels they have. This data can be seen in a general way or by social channel.

The next section of the comparison table is the posting strategy, which tells us how the athletes, teams or leagues are sharing content on social channels: how many posts they do per channel and how much time passes between posts.

Next up: engagement metrics, which tells us about the interaction between entities and their social audience. Once again, you can see this information by channel or as a total figure, and you can also know the daily and hourly engagement. Further down the table you will also get the average engagement by post, image, video, etc.

Of course, sponsors are not forgotten in these comparisons. Our valuation metrics tell us how much value the teams and leagues generate for brands on their social channels plus their daily and hourly valuation and their average valuation per follower and per post. This information has never been available anywhere in our toolset, bonus!

And this is just the beginning! We will continue to add more stats and interesting data to our comparisons in the future. Contact us if you want to know more!