Tuesday, April 12, 2016

How do sponsors interact with each other?

Some time ago we wrote about the concept of accidental endorsement, that is, when teams or players give social exposure to brands which are not sponsoring them. Another usual ocurrence is when brands, whether by accident or design, give exposure to other brands.

We have a good example right here, in this post by Lacoste on Instagram about Roberto Bautista Agut, one of their athletes, which gives exposure to Peugeot, sponsor of the Miami Open.


From now on brands have a new section within their Blinkfire Analytics reports where they can see the engagement they have generated for other brands, and also the engagement other brands have generated for them.

All that information is offered, as always, in an easy to understand and visual way, so users can drill down from general data to the exact social media publications where that brand-to-brand interaction happened.



Get in touch if you want to know more about how Blinkfire is helping brands to measure the ROI of their sports sponsorships in social and digital channels.