Since then we can go beyond liking a post: we can love it, we can be surprised or amused by it, we can get sad or even angry. A range of emotions that now makes its way to Blinkfire Analytics.
What is the effect of reactions on our platform? Well, from now on the concept of 'Reactions' replaces 'Likes' (see the example below), and the total engagements received by a post take into account the sum of all comments, the times it has been shared, and every single reaction by users, not only Likes. So, do you like it or do you love it?