Wednesday, July 20, 2016

More power to the Benchmark engines with new enhancements to our Compare Tool

As customers continue to discover the New World of tracking digital engagement in real time, one of the most surprising things to our customers is the ability to also benchmark against other rights holders and brands.   After all, most social engagement data is public via social media networks, so gone are the days of having to hire a research consultant to give you valuations against your competitors based on a stale and outdated database they have.     Blinkfire Analytics allows you to do this with the click of a button!

To wit, we have continued to make comparisons and benchmarks easier and more powerful.

First, in order to make comparisons and benchmarks useful, you have to have the data.  In case you aren't keeping track (we are!), we are now tracking the posts of 31 sports, 79 leagues, 220 teams, and 124,000 players - in real time.  In order to benchmark, you have to have the data, and data we do have.  For many of these entities in our system, we have 2-3 years of data, and of course, every day we get a little bit more.

While previously we made our Compare Tool more powerful by allowing you to compare up to four entities at once, we now allow you to slice this by date as well, looking at any 30 day window for which we have data.  This is interesting for generating apples to apples comparisons.  For instance, if we were to compare social numbers for Cristiano Ronaldo vs Le Bron James now in July when both players are out of season, we would get different numbers than when they were both in their particular playoffs, say the 30 days starting May 15, 2016.

To set this, you can now use the handy-dandy date picker to generate these comparisons:

and get a snapshot of some interesting insights from that time period:

So we've listened - benchmarking is becoming more and more important to you, and we plan to continue to deliver the benchmarking goods for you in a way that makes hiring consultants to figure this out obsolete.

Try the Compare Tool now!

Track the exposure your partners get from media companies and influencers

It's not the first time we have mentioned the importance of media companies in the sports sponsorship landscape. While it's true that this importance was much bigger before the age of Internet and social media, we can't forget that media companies have millions of followers on their social channels and that they post a lot of visual content every day.

The Branded Media Exposure dashboard, our newest feature, is intended to track the social visibility brands receive from the social channels of both media companies and online influencers.

This dashboard uses as a sample the last 100 relevant posts, and it is divided in three sections. The first one offers teams information about the media companies that have generated exposure for their sponsors, plus the value of that exposure.

Then we show which brands have received that social visibility and how much it was worth. Finally, there's a table with information regarding those 100 posts (the original content, the engagement they received, how much it was worth, etc.).

This information is vital for rights holders. It shows that the online exposure their sponsors receive from media companies is a direct consequence of their sponsorship deals, something that needs to be taken into account for future negotiations.