The Branded Media Exposure dashboard, our newest feature, is intended to track the social visibility brands receive from the social channels of both media companies and online influencers.
Then we show which brands have received that social visibility and how much it was worth. Finally, there's a table with information regarding those 100 posts (the original content, the engagement they received, how much it was worth, etc.).
This information is vital for rights holders. It shows that the online exposure their sponsors receive from media companies is a direct consequence of their sponsorship deals, something that needs to be taken into account for future negotiations.