Tuesday, May 9, 2017

Our Playlists are now collaborative!

Everybody loves playlists! Here at Blinkfire we use them daily for several internal tasks and we know our customers also use them to share post collections within their social media and sponsorship teams. They are a simple way to group social content, get inspired and share posts. However, they were missing one obvious thing: they weren't collaborative. A playlist belonged to just one user. Yeah, they were easy to share and you could always create a copy, but two users couldn't work on the same playlist.

Well, no more! From now on, if you need to have several people working on a unique playlist, you can mark your playlists as "Collaborative". This means that any user that follows the playlist can add and remove posts from it.

To mark a playlist as "Collaborative", just go to My content > Playlists and hover your mouse pointer over the three dots icon. A new menu will appear that will let you rename or delete your playlist, plus enable collaboration on it. Once a playlist is marked as collaborative you will see an orange icon beside its name. If you want to disable collaboration you can do so by accessing the same menu.

You can also just follow playlists you like, so you never lose track of them. To follow a playlist, just enter the playlist and click the blue "Follow playlist" button. You can unfollow any playlist whenever you want. All followed playlists will now appear on a separate list on My content > Playlists.

We hope you really enjoy these new improvements. If you think of any other way to make playlists more useful, we're all ears!

And now for our latest trick - supporting Facebook Branded Content on Blinkfire!

Most people don't know it, but it's actually been against Facebook's terms of service for some time to promote other brands in your Facebook posts.  You see, most of the social world doesn't like overt endorsements in their social feed, so Facebook decided the best way to deal with such things is to have publishers tag the brands that are promoted in the posts, so instead of being underhanded about it, the publishers can say "hey! we have these great partners and we're going to feature them in our posts!"

So... a few months ago Facebook decided to allow branded posts on publisher pages through their Branded Content feature. This is the name Facebook uses now to define posts by publishers or rights holders that feature or are influenced by a business partner (usually brands) for an exchange of value, which is an overly-complicated way of talking about sponsored posts.

These posts are relatively easy to spot. They include "with" plus the name of the brand right next to the name of the content creator, linking back to their Facebook page, like a mention. For example, if we see a post that has "Everton with EA SPORTS FIFA" at the top, we know that it's content posted by Everton and sponsored by EA SPORTS FIFA.

What's the difference between this and a regular old mention? Well, the main advantage of branded content over mentions on Facebook is that both the content creator's page and the tagged brand's page will get performance insights, which is always nice to have for both parts.

We try to be as accurate as possible in our tracking of engagement and earned media value, so Branded Content has, of course, made its way to our reports and dashboards. Take a look at the example above to see how we are currently showing this kind of content on Blinkfire Analytics. Notice the "with Kalas Sportswear" text just next to the British Cycling name.

On Blinkfire, branded posts are now counted just as another type of engagement. This means that Branded Content is included in our Sponsorship report tables together with all the different types of engagement we use to value posts, that is, visual mentions, video mentions, mentions, and hashtags. Cool, right?

We worry about keeping up with all this stuff so you don't have to.  We don't like to inform you that your spreadsheets are woefully out of date, but yes, they are.  And for those of you still using TV methodologies to value your social content...pfffft, really???

Fasten your helmet, MotoGP is now on Blinkfire!

The 2017 MotoGP World Championship started in Qatar one month ago. Hundreds of thousands of fans attended each race, and nearly 6 million people watched on TV the last race of the 2016 championship.

These outstanding figures are mirrored on social media. As with most professional sports, motorcycling has a massive social following. MotoGP's Facebook page borders on 12 million fans at the time of writing this post and they have approximately 20 million followers on all their social networks.

Top teams such as Movistar Yamaha and Red Bull KTM Factory Racing have over 3 million followers, a small number when compared to the more than 21 million of Italian legend Valentino Rossi, the most popular racer.

Here at Blinkfire we were already tracking the social content of several teams and riders on a customer's request, but now we have added to our platform all teams and racers of the MotoGP category. This means that from now on we will search for brands on all social posts shared by MotoGP, their teams, and all their riders.  As a special bonus, we will calculate the value received by sponsors such as Red Bull, Monster Energy, Movistar, Repsol, TIM, or Alpinestars.