Adding Media Outlets to the mix of Brand Engagement Detection
Another day, another customer requested feature implemented and crossed of the roadmap. Whew! Our brand partners have been amazed at how we are surfacing sponsorship engagements from teams, players, leagues and fans, but they also have been asking – how about media outlets?
In the past, brands would hire an agency to go do research and dig up some reports of what happened in the past, but meanwhile, the teams keep playing, the media keeps publishing, and the tweeters keep tweeting.
To us, this is a little like driving a car by looking in the rearview mirror.
So we’ve gone ahead and added the top media outlets in the world to our real time tracking system, and monitor and feed them into BrandSpotter™ to match up the Visual Mentions, as well as hashtags and mentions, for brands to track and value their campaigns and sponsorships.
The Media Scoreboard now shows all these daily engagements –
and we go ahead and surface all of these posts from these media outlets as they come in, so you can drive the car looking at what’s on the road as it comes.
Brand customers can get this functionality starting today on their dashboard, and of course our Pro level subscribers can see this data as happens across all the hundreds of brands that we track.