Blinkfire Analytics Blog

Evaluate sports sponsorships for Digital automatically and in real time

Meet the Team: Paula Toledo
Blinkfire Analytics, Meet the Team

Meet the Team: Paula Toledo

We love writing about our product, features, and enhancements, and, of course, anything and everything technology, digital, AI, brands, and sports. But, we don’t talk or write much about the people behind the cutting edge and innovative work we’re doing at Blinkfire Analytics. This Meet the Team series takes you inside our Chicago, Valencia, and Dallas offices to “meet” the great team we’ve built — who just so happens to be creating super cool technology and working with some of the biggest brands, teams, and leagues in the world.


Paula Toledo, Customer Succes

Tell us a little about yourself?
I’m based in the Valencia office. I have a Journalism + Advertising and PPRR focus at CEU University and Sports Management focus at Polytechnic University. I’m a huge Real Madrid fan, but I also support Valencia CF (shhh…don’t tell my father).

What do you do at Blinkfire Analytics?
I work between Sales and Customer Success making sure right holders fall in love with Blinkfire. Then when they become customers — I keep their love of Blinkfire alive by helping them with their social media communication and exposure to brands.

Most rewarding / exciting part of your job?
Grateful, happy customers. The happiness and excitement in some clients’ faces when they discover the huge possibilities that Blinkfire offers.

Most challenging part of your job?
Not assuming what customers want, but rather understand their real needs and adapt to them. No two customers are the same.

What advice would you give to your younger self?
You’ll fail, but every failure will teach you. Be patient; keep going; great things will arrive.

Name a unique quality about Blinkfire Analytics?
The team and the work environment. I work with a lot of young, talented people but all from unique backgrounds with varying industry expertise.

Why did you want to work for Blinkfire Analytics?
I love brands (studied advertising), sports (always a fan) and technology (millennial generation).

Blinkfire combines all those aspects plus the innovation and ambition to solve a real need in the sports/entertainment industries. The culture is fantastic too — we’re a real family.

How many languages do you speak?
Spanish and English.

Name a person, living or dead, you’d like to have a drink with?
JK Rowling.

Favorite sport and athlete?
Soccer; Rafael Nadal.

Favorite sports moment / memory?
Iniesta’s goal in the 2010 World Cup final.

If you could be on the cover of one magazine, which one would it be?
Vogue.

Favorite book?
Obviously Harry Potter, but also The Lovely Bones.

Favorite movie?
Life is Beautiful (La vita è bella).

If you could have a super power, which one would you have?
Time travel.

If you could learn to do anything, what would it be?
Cooking. I’m a total mess in the kitchen.

Hobbies and interests?
Music, Netflix, sports (on TV), discovering new restaurants.

Favorite place to visit?
The beach, the sea (in any city or country in the world).

TV show you’re currently watching?
Friends.

Greatest sports rivalry?
Nadal-Federer.

Lebron or Jordan?
Jordan.

Messi or Ronaldo?
Ronaldo.

What’s something you want to do this year that you’ve never done before?
Travel to Asia.

One thing your coworkers don’t know about you?
I’m the queen of bowling!

If you could be sponsored by one brand, which one would it be and why?
Desperados (beer for free!) or Nike (I have a sneaker obsession).

Written by Alexis Prousis - January 18, 2019 - 902 Views

No Comment

Please Post Your Comments & Reviews

Your email address will not be published. Required fields are marked *