As the sports world is at a standstill for the foreseeable future due to COVID-19, teams, leagues, athletes, and brands are entering a “new normal”. With the postponement of sporting events like the French Open and The Masters to regular seasons spanning from the EPL, LaLiga, the NBA, and the NHL, social media is one bright spot – as we highlighted in Part 1 and Part 2 of our blog series.
No live TV sports coverage means social media content can continue to forge ahead. Content teams are dealt a unique hand, but they have numerous ways to be engaging and thoughtful, while still driving exposure for brands.
The Blinkfire team has scrolled through timeline feeds the last few days, finding some of the most innovative and creative posts in sports that are using podcasts, quizzes, games, “train from home”, and more to continue to engage with their fans.
1. Giveaways & Challenges
To earn team giveaways or other challenges, followers need to interact on social media — whether that’s posting or retweeting content or answering questions.
2. Fan-Generated Content
Bring your fans together by encouraging them to post content using a specific hashtag while wearing your team’s jersey or gear.
3. Special Content On Team’s App, Media Network, or Radio Station
Present 24-hour coverage to your fans as sports is on hold, so they can relive exciting moments and stay engaged.
4. “We Miss Playing”
Let your fans know they aren’t the only ones missing the competition. Post encouraging words or some of your team’s favorite moments, so everyone can get excited for when sports return.
5. Best Wins & Plays of the Season
Take a stroll down 2019-2020’s memory lane, showcasing your teams best wins and plays of the season.
6. Non-Sports Digital Assets
Continue to post non-sport content such as birthdays, anniversaries, volunteering, and more.
7. Holidays & National Days
Generate content around holidays like St. Patrick’s Day, Mother’s Day, or Father’s Day, or national days — like International Happiness Day or National Pizza Day.
8. Player Playlists
Create a new channel on Spotify and share playlists of your players’ favorite songs.