Blinkfire Analytics Podcast #6: Tim McLoughlin
Blinkfire’s Michael Bolden talked to Tim McLoughlin, formerly the brand & partnerships lead with Hotels.com, about a brand’s perspective on sports partnerships, the importance of social media, and KPIs that matter.
In today’s episode, you’ll learn:
- The strategy and process of securing partnerships
- How to define objectives for specific partnerships early in the relationship
- How the growth of digital and social media will play an integral part in the future of sponsorships.
Ways to listen to the podcast:
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