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Blinkfire Analytics Podcast #6: Tim McLoughlin
Blinkfire Analytics Podcast

Blinkfire Analytics Podcast #6: Tim McLoughlin

Blinkfire’s Michael Bolden talked to Tim McLoughlin, formerly the brand & partnerships lead with Hotels.com, about a brand’s perspective on sports partnerships, the importance of social media, and KPIs that matter.

In today’s episode, you’ll learn:

  • The strategy and process of securing partnerships
  • How to define objectives for specific partnerships early in the relationship
  • How the growth of digital and social media will play an integral part in the future of sponsorships.

Ways to listen to the podcast:

Apple Podcasts ➡️ apple.co/2QEty7j
Spotify Podcasts ➡️ spoti.fi/3gv3q9o

New to our podcast? Please make sure to subscribe, download, and review!

Want to listen to other pods in the series? Head over to the Blinkfire Analytics Podcast.

Written by Alexis Prousis - August 26, 2020 - 801 Views

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