Blinkfire Analytics Podcast #7: United Airlines
Blinkfire’s Michael Bolden talked to Rahsaan Johnson, Director of Sponsorship Activation at United Airlines, about building sponsorship strategy, the challenges facing the airline industry, and…
Evaluate sports sponsorships for Digital automatically and in real time
Blinkfire’s Michael Bolden talked to Rahsaan Johnson, Director of Sponsorship Activation at United Airlines, about building sponsorship strategy, the challenges facing the airline industry, and…
Blinkfire’s Michael Bolden talked to Tim McLoughlin, formerly the brand & partnerships lead with Hotels.com, about a brand’s perspective on sports partnerships, the importance of…
“We talkin’ ‘bout practice, man.” Allen Iverson’s 2002 practice rant may have happened more than 17 years ago, but his words still relate to the effort…
As summer’s been heating up — with temperatures hitting the triple digits in Chicago this past weekend — so has the Blinkfire team. We’ve rolled…
For some, July 1 is just another summer day; but for NBA fans (and the fair weather fans) it’s the beginning of one of the…