Blinkfire Analytics Podcast #7: United Airlines
Blinkfire’s Michael Bolden talked to Rahsaan Johnson, Director of Sponsorship Activation at United Airlines, about building sponsorship strategy, the challenges facing the airline industry, and…
We Talkin’ ‘Bout Practice, Man
“We talkin’ ‘bout practice, man.” Allen Iverson’s 2002 practice rant may have happened more than 17 years ago, but his words still relate to the effort…
What’s New at Blinkfire Analytics: Redesigned Sponsorship View & Promoted Post Metrics
As summer’s been heating up — with temperatures hitting the triple digits in Chicago this past weekend — so has the Blinkfire team. We’ve rolled…
What’s New at Blinkfire Analytics: Part Deux – Live Streaming & VOD for YouTube & Twitch
Just a few days ago, we updated you on how we’re now more accurately measuring video on OTT platforms and the web by integrating with Google…
The Rise of Esports: Sponsorship, Investment, & Fandom
We’ve been talking about esports for a while and tracking it for years. We also work with some of the biggest players in the industry.…
New to Sponsorship Reports: Other Entities Exposure
A team’s social media is a driving force for sponsorship exposure. From timeline posts showcasing game highlights to Instagram Stories that unlock “behind the scene”…