Blinkfire’s 5-4-3-2-1: April 22, 2022

Blinkfire’s 5-4-3-2-1 is a content series that comes out every Friday. With all the cool information in Blinkfire’s platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, insights, and more. Enjoy!

5 NBA playoff assets

The NBA playoffs started Saturday, April 16. Teams are in playoff mode on the court and on social media. From score graphics to player arrivals, branded playoff content is everywhere.

1. Utah Jazz score graphic x Alsco Uniforms

2. Golden State Warriors Player Arrival x Oracle

3. Milwaukee Bucks “Photos of the Night” x Pick ‘n Save

4. Dallas Mavericks Player Stats x Panini

5. Chicago Bulls See Red Campaign x BMO Harris

4 Blinkfire reports to talk about

If you’re not familiar with Blinkfire’s Global Ranking, it’s a valuable benchmarking tool to compare social media metrics. Download and read four Q1 2022 Global Ranking reports across soccer, football, hockey, baseball, basketball, and racing.

1. Total Engagement

2. Total Video Views

3. Average Engagement per Post

4. Average Video Views per Post

3 Copa del Ray posts

The Copa del Ray final kicks off tomorrow afternoon. Here are three posts from Real Betis and Valencia CF, the teams in the final.

1. Real Betis

2. Valencia CF

3. Spanish Soccer Federation

2 partnership announcements

Another busy week at the intersection of sports and sponsorship, with two huge announcements from the Chicago Red Stars and San Diego Padres.

1. Chicago Red Stars (and Blinkfire friends!) named CIBC as front of jersey sponsor

2. San Diego Padres became the first MLB team to announce a jersey patch sponsor, partnering with Motorola.

1 insight to share

With the many, many data and insights in Blinkfire, we’re giving you one insight every week to share — whether on social, at the water cooler, or on Zoom. This week we’ve got the top 10 brands by engagement for Q1 2022 for racing – from the likes of Formula 1, Nascar, and MotoGP.

With Formula 1‘s highly anticipated race debut last month in Bahrain, it’s no surprise many of the top brands in our list are official sponsors of F1 and teams. 

Q1 2022 – Top 10 Brands by Engagement, Racing

Interested in learning more about Blinkfire Analytics and how you can power your social media, partnerships, and BI teams? We’re here to help — shoot us a note.


Want to get this email in your inbox? So do we! Subscribe today.