The Griezmann Effect: Orlando City’s Viral Announcement Strategy
In an international break that saw the last six tickets punched to the 2026 FIFA World Cup, Orlando City stole the headlines announcing the signing…
Measuring the Impact of Social Media Stories
Stories have become a powerhouse for real-time engagement and authentic brand storytelling. Unlike permanent social media feed posts, Stories offer a “behind-the-scenes” feel that fans…
How Sports Brands Unlock Gen Z and Millennial Engagement on Snapchat
In April 2025, Snapchat reached the historic milestone of 900 million active users. Its reach is undeniable: it reaches 75% of people between the ages…
Trending: Taylor Swift Joins New Heights Podcast to Announce Album
When Taylor Swift joined Travis and Jason Kelce on New Heights to announce her upcoming album The Life of a Showgirl, it wasn’t just a…
Game Changers: 28 Emerging Sports Leagues Making Noise
A new generation of emerging sports leagues is satisfying sports fans’ craving for innovation. Some are challenging tradition, while others are attempting to bring their…
Betting Big on the W: Inside the 2025 WNBA Jersey Sponsorship Boom
Thanks to the spotlight brought by stars like Caitlin Clark, Angel Reese, and Paige Bueckers, the WNBA is experiencing explosive growth — and brands are…