Measuring College Jersey Patch Value in the NIL Era
Driven by NIL rule changes, revenue sharing, and the need to fund competitive rosters, college athletic departments across the country are unlocking one of the…
Unique World Cup Social Media Activations
Every four years, the FIFA World Cup captures the attention of billions of fans around the globe. While the on-field action has been must-see TV,…
Unlocking MLB TV Earned Media Value with Blinkfire
Major League Baseball is a content engine like no other. With 162 games per team, hundreds of broadcast hours, and endless news and highlight shows,…
Blinkfire Transcripts: From Commentary to Clip in Seconds
Whether you are a rights holder trying to find a way to accurately report on TV earned media or a brand manager auditing verbal sponsor…
Three Social Media Metrics Teams Can’t Ignore
With social media algorithms shifting away from standard follower feeds and moving toward pure interest-based discovery, the old analytics playbook no longer cuts it. Today,…
Beyond the Download: How to Maximize Podcast Sponsorships
Audio-only distribution is no longer the sole metric for success; the top-performing podcasts are now built video-first. Driven by a culture of cross-platform discovery, a…