Unique World Cup Social Media Activations
Every four years, the FIFA World Cup captures the attention of billions of fans around the globe. While the on-field action has been must-see TV,…
Unlocking MLB TV Earned Media Value with Blinkfire
Major League Baseball is a content engine like no other. With 162 games per team, hundreds of broadcast hours, and endless news and highlight shows,…
Blinkfire Transcripts: From Commentary to Clip in Seconds
Whether you are a rights holder trying to find a way to accurately report on TV earned media or a brand manager auditing verbal sponsor…
Three Social Media Metrics Teams Can’t Ignore
With social media algorithms shifting away from standard follower feeds and moving toward pure interest-based discovery, the old analytics playbook no longer cuts it. Today,…
Beyond the Download: How to Maximize Podcast Sponsorships
Audio-only distribution is no longer the sole metric for success; the top-performing podcasts are now built video-first. Driven by a culture of cross-platform discovery, a…
2026 WNBA Jersey Sponsorships: Brands Investing in the W
Jersey sponsorships are now commonplace in the US across major leagues such as the NWSL, NBA, MLB, MLS, and NHL. In the WNBA, there are…