Golf’s Boldest Partnerships are Driving Valuable ROI
For decades, golf sponsorships were a predictable game of a simple sports brand logo on the chest and a golf brand logo on the hat.…
Blinkfire and ScorePlay: The Integrated AI Solution for Sports Organizations
We are thrilled to announce a strategic partnership with ScorePlay, the leading AI-powered media asset management platform designed for the sports industry. Creating great content…
MLB 2026 Jersey Patches: Brands Buying into Baseball
For the first time in MLB’s jersey patch era, all 30 teams will feature sponsored patches. From hometown brands to global giants, brands are buying…
Automate Broadcast & TV Earned Media Measurement with Blinkfire
In the rapidly evolving world of sports and entertainment, success is no longer defined solely by what happens on the field. To stay competitive, organizations…
The Griezmann Effect: Orlando City’s Viral Announcement Strategy
In an international break that saw the last six tickets punched to the 2026 FIFA World Cup, Orlando City stole the headlines announcing the signing…
2026 MLS Jersey Sponsors: Brands Fueling North American Soccer
The jersey is the most expensive real estate a MLS team owns. To win at the negotiation table, teams and brands need more than an…