Three Social Media Metrics Teams Can’t Ignore
With social media algorithms shifting away from standard follower feeds and moving toward pure interest-based discovery, the old analytics playbook no longer cuts it. Today,…
Beyond the Download: How to Maximize Podcast Sponsorships
Audio-only distribution is no longer the sole metric for success; the top-performing podcasts are now built video-first. Driven by a culture of cross-platform discovery, a…
How AI-Powered Tracking Can Validate Your Branded Campaigns
Sponsorships are becoming more complicated ecosystems of activations. For example, a “Community Week” presented by a local bank, a “Play of the Game” sponsored by…
Sponsorship Performance Hub: Social, TV & Broadcast, and Physical Asset Valuations
Are you stuck in spreadsheets trying to track your sponsorships? Blinkfire’s Sponsorship Performance Hub offers a 360-degree view of every asset across social media, broadcast…
How Sports Brands Unlock Gen Z and Millennial Engagement on Snapchat
In April 2025, Snapchat reached the historic milestone of 900 million active users. Its reach is undeniable: it reaches 75% of people between the ages…
Collaboration Posts: Measuring Partnership Impact with Blinkfire
One of the most powerful features to emerge from Instagram in recent years is Collaboration Posts — a feature that allows two accounts to co-author…