Power of Playlists: The Ultimate Content Sharing Tool
When we think of playlists, we think of our favorite music for different occasions all wrapped into one convenient spot. We took that concept and applied it to content.
Blinkfire Playlists are a convenient way to create collections of posts across all social network channels that can easily be shared with other users, or saved for later. Playlists will provide many KPIs, including total engagement, post count, and valuation of the posts in the playlist. Playlists will also let you sort all posts by engagement, recency, impressions, video views, valuation, and e-score.
Build Playlists To Share Content With Partners
One of the best things about Playlists is that they can be shared with outside partners. Simply copy paste the URL and your partners will be able to see all the posts, brand spotting, and public metrics such as engagements and post count. The only thing that will be hidden is the overall valuation data and private metrics on each post such as impressions.
Blinkfire clients such as the LA Clippers, Chicago Blackhawks, Detroit Lions, MLS, and many more make playlists to share high performing content with brand partners as touch points throughout the season. Not only does this showcasing their partnership’s worth, but it adds a personal touch that highlights their brand exposure. We’ve heard from many clients that Blinkfire Playlists have been an integral part of brand partnership renewals. While they look impressive at delivery, Blinkfire playlists are simple to build and can help your team become more efficient.
Playlists interact with many other tools within Blinkfire, such as our Sponsorship Report, Campaign Report, and Advanced Search tool, to allow for quick playlist creation. Say you were the LA Lakers and you wanted to make a playlist of all posts featuring your Bibigo jersey patch over the past week. You could go into our Asset Report, click into the specific Bibigo “Uniform” posts, and then save them all to a playlist.
Collaborate with Your Team
Collaborate with your coworkers by making Playlists together! Users can make Playlists “Private”, “Shared”, or “Collaborative”. Shared Playlists can be used and viewed by others on your team, while Collaborative Playlists can be used, viewed and edited by your colleagues. Together, you can build playlists for content research, brand exposure recaps, campaign examples, and more!
Fuel your content strategy by having everyone add to a “Great Content Examples” Playlist throughout the year featuring content from other teams that you found exciting. You never know when you’re going to need some inspiration for future content.
Capture viral moments. PopTarts went viral during the 2023 NCAA football bowl season. The NCAA could have three people easily add posts to a brand exposure recap playlist that they want to get over to Pop-Tarts asap to show how much extra exposure the brand received from the bowl game.
Playlists can be used in many different scenarios, but their overall purpose is to simplify content organization and make content collections more shareable.
Track and Value Your Content Partnerships with Blinkfire
Interested in learning more about how Blinkfire can help manage your sponsorships across social media, digital, streaming, and broadcast? Check out more of our reporting tools, powered by our patented AI and computer-vision technology!
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