The Best Way to Manage & Track your Brand Campaigns
As digital campaigns continue to evolve, rights holders and brands need the best tools in order to maximize their efforts and profits. So much effort is poured into digital campaigns, it’s only right that managing and reporting on them should be accurate, efficient, and insightful.
Blinkfire Inventory Manager (BIM), a powerful, all-in-one management tool, helps brands and rights holders sell, track, and report more accurately and efficiently. It includes features like inventory lists, proposals, rate cards, ad rates, content insights, and campaign reporting. These features work together to make inventory management simpler and more insightful than ever before.
For Rights Holders — Report on Brand Activations
Campaign reporting is a customer-favorite in BIM. This tool lets users create a customized campaign by uploading campaign logo-lockups, including campaign-specific hashtags, and setting campaign rules. Tracking and reporting then spans the allotted time that users set.
Use Case: The College Football Playoff wanted to track their logo from the Chick-Fil-A Peach Bowl from when they started marketing around the bowl game to a day after the bowl game. The Peach Bowl’s social media team could launch a campaign in Blinkfire to track their Chick-Fil-A Peach Bowl logo and hashtag.
Once uploaded, Blinkfire creates a unique campaign page that gives insights on
- Engagement and valuation breakdown by channel
- Real-time ROI
- Overall campaign progress
These campaigns can be short-term, such as the above bowl game example, or long-term. Teams from all different sports use BIM for long-term campaigns such as NBA All-Star voting, MLS training camps, NFL Playoffs, and much more.
Use Case: The Golden State Warriors ran a campaign called “Dub the Vote” to promote voting their athletes into the NBA All-Star game. They can create a campaign in BIM tracking their unique logo lockup with Google Cloud as their presenting partner. Once created, the team would be able to easily track and report on performance in real-time.
For Brands — Manage Partnership Campaigns
Why should teams and leagues have all the fun?! Brands and agencies need reliable, real-time data on campaign performance, which is why Blinkfire’s campaign tool was designed to helps brands sell, track, and report.
Use Case: Waste Management, the primary sponsor for the PGA Tour’s popular Waste Management Phoenix Open, could track and report on the event using Blinkfire’s campaign tool. Even further, when negotiating the renewal of their naming rights sponsorship for the tournament, the brand will have accurate data on exposure and valuation from previous campaigns.
Accurate sponsorship data is a powerful asset, and so is tracking campaign performance in real-time. Partners usually receive performance results at the end of shorter campaigns. With Blinkfire’s real-time campaign tracking, if campaigns are not meeting performance standards, brands/agencies can contact partners to add posts and/or restructure strategy to move the needle back towards their exposure and valuation goals.
Brand + Influencer Campaigns
Yes, sports are a hub for sponsorships, however Blinkfire’s campaign reporting reaches much further than that. Brands sponsor concerts, festivals, and influencers across the globe.
With the recent increase of social media influencers on an array of content topics, brands are looking to sponsor these creators in existing and exploratory markets to reach targeted consumers. When expanding efforts across multiple influencers, social networks, and campaigns, efficiently managing data is essential to accurate and timely reporting. BIM tracks your campaign with customizable rules that make sure you’re getting the most accurate real-time data from all influencers and entities attached to the campaign.
Use Case: Nestlé could run a campaign for their DiGiorno Pizza Bites brand with popular food content creators on TikTok such as “Food God”, who has 8.7M followers on the platform. Blinkfire’s campaign reporting tool can provide real-time data on a branded logo lockup and/or specific partnership hashtag, such as #DiGiornoChallenge, to the partnership team at Nestlé so that they can track and monitor ROI from the content creator campaign.
Want to learn more about how Blinkfire can help track your campaigns, overall analytics, and more? Get in touch with our team today!
Are you a Blinkfire customer and interested in Blinkfire Inventory Manager? Contact your CS manager for more information.