Blinkfire Campaigns have been a part of our platform for quite some time, but in the past year more customers, including rights holders and brands, have been tracking digital and social activations.
With that in mind, our team worked hard at a complete overhaul of Blinkfire’s Campaign feature.
Here’s a breakdown of what we did and what users can get:
Campaigns are now part of Blinkfire Inventory Manager (BIM). With the numerous campaign activations that are tied to many different sponsors, BIM is the perfect place to track, sell, and report.
Self-Service Campaigns. Users can submit their own campaigns directly in the platform. This offers flexibility with campaign tracking, rules, keywords, valuation, and reporting.
Deeper campaign insights. This helps help social media and partnerships teams analyze, optimize, and report on activations. Reporting features include:
– Engagement Breakdown by Channel
– Valuation Breakdown by Channel
– Overall Campaign Stats
– High Level Metrics: Posts, Engagement, Valuation
– Benchmarking: Post Performance by Channel
— Average campaign engagement compared to each channel’s overall average engagement. Is your campaign more or less engaging than normal? This benchmark data offers the data you need to see if a campaign is truly resonating with fans.