Measuring College Jersey Patch Value in the NIL Era
Driven by NIL rule changes, revenue sharing, and the need to fund competitive rosters, college athletic departments across the country are unlocking one of the…
Unique World Cup Social Media Activations
Every four years, the FIFA World Cup captures the attention of billions of fans around the globe. While the on-field action has been must-see TV,…
Three Social Media Metrics Teams Can’t Ignore
With social media algorithms shifting away from standard follower feeds and moving toward pure interest-based discovery, the old analytics playbook no longer cuts it. Today,…
2026 WNBA Jersey Sponsorships: Brands Investing in the W
Jersey sponsorships are now commonplace in the US across major leagues such as the NWSL, NBA, MLB, MLS, and NHL. In the WNBA, there are…
How AI-Powered Tracking Can Validate Your Branded Campaigns
Sponsorships are becoming more complicated ecosystems of activations. For example, a “Community Week” presented by a local bank, a “Play of the Game” sponsored by…
Golf’s Boldest Partnerships are Driving Valuable ROI
For decades, golf sponsorships were a predictable game of a simple sports brand logo on the chest and a golf brand logo on the hat.…