2026-27 Premier League Kit Sponsors: Evaluating Brand Value with Blinkfire

The 2026–27 Premier League campaign marks a monumental turning point for global sports business. For the first time in modern league history, top-flight English football takes the pitch under the voluntary ban on front-of-shirt gambling partnerships. As betting brands step down from primary shirt real estate, a diverse new wave of global sponsors, ranging from tech innovators and financial giants to aviation leaders, is stepping up to capture the league’s worldwide reach.

Coventry City, Hull City, and Sunderland, newly promoted to England’s top tier, are set to experience massive spikes in global broadcast viewership, media value, and digital engagement, transforming their kit inventory into prime international real estate overnight.

In this comprehensive guide, we use Blinkfire’s patented AI and computer-vision technology to break down the kit sponsors for all 20 Premier League teams for the 2026–27 season, evaluating every technical supplier, front-of-jersey sponsor, and sleeve partner as a new season on Premier League sponsorship begins.

Front-of-Jersey & Sleeve Sponsorship Industries

With front-of-shirt gambling sponsorships officially banned, the Premier League’s commercial lineup looks dramatically different than last season when 11 clubs featured betting companies on their chests. Financial services companies have rapidly moved in to fill the void, claiming eight teams (40% of the league), while airlines have deals with three clubs (Manchester City, Arsenal, and Hull City) to tap into the EPL’s massive global footprint.

On the flip side, gambling brands have switched over to sleeve sponsorships in the Premier League. A total of five sleeve partners are betting brands, the most of any industry this season. In a tie for second, E-commerce, financial services, HR software, and tourism sectors each have two brands. While not as valuable as front-of-jersey assets, these are still highly coveted partnerships that drive tens of millions of dollars in value in the world’s most popular football league.

Benchmarking and Building off of the 2025-26 Season

Using Blinkfire Benchmarking, we ranked Premier League teams last season based on front-of-jersey and sleeve sponsor value on social media. Arsenal generated the most value across owned and earned social media ($251 million) for their front-of-jersey sponsor, Emirates, while Manchester United took the top spot ($63.8 million) for their sleeve partner, DXC Technology. Success doesn’t mean outperforming global powerhouses like these two teams. Teams should be focused on their creating compelling content that engages fans and brings value to partners.

Premier League Teams Kit Sponsors

Explore each Premier League teams’ kit partnerships in our Blinkfire playlist and listed below:

AFC Bournemouth

Front of Jersey: Vitality

Sleeve Sponsor: MrQ

Kit Supplier: Hummel

Arsenal CF

Front of Jersey: Emirates

Sleeve Sponsor: Deel

Kit Supplier: Adidas

Aston Villa CF

Front of Jersey: Visit Rwanda

Sleeve Sponsor: Betano

Kit Supplier: Adidas

Brentford CF

Front of Jersey: Indeed

Sleeve Sponsor: Cazoo

Kit Supplier: Joma

Brighton & Hove Albion

Front of Jersey: American Express

Sleeve Sponsor: Experience Kissimmee

Kit Supplier: Nike

Chelsea CF

Front of Jersey: USDC

Kit Supplier: Nike

Coventry City

Front of Jersey: Monzo

Sleeve Sponsor: Geely

Kit Supplier: Hummel

Crystal Palace CF

Front of Jersey: Temporal

Sleeve Sponsor: Chexx

Kit Supplier: Macron

Everton CF

Front of Jersey: CMC Markets

Sleeve Sponsor: Stake

Kit Supplier: Castore

Fulham CF

Front of Jersey: Clickhouse

Sleeve Sponsor: HiBob

Kit Supplier: Adidas

Hull City

Front of Jersey: Corendon

Sleeve Sponsor: McVities

Kit Supplier: OXEN Sports

Ipswich Town

Front of Jersey: HALO

Sleeve Sponsor: Ed Sheeran’s PLAY Concert Tour

Kit Supplier: Umbro

Leeds United

Front of Jersey: Red Bull

Sleeve Sponsor: KChat

Kit Supplier: Adidas

Liverpool CF

Front of Jersey: Standard Chartered

Sleeve Sponsor: Expedia

Kit Supplier: Adidas

Manchester City CF

Front of Jersey: Etihad Airways

Sleeve Sponsor: OKX

Kit Supplier: Puma

Manchester United

Front of Jersey: Snapdragon

Kit Supplier: Adidas

Newcastle United CF

Front of Jersey: Knox Hydrate

Sleeve Sponsor: Noon

Kit Supplier: Adidas

Nottingham Forest FC

Front of Jersey: Marex

Sleeve Sponsor: Bally Bet

Kit Supplier: Adidas

Sunderland AFC

Kit Supplier: Hummel

Tottenham Hotspur

Front of Jersey: AIA

Sleeve Sponsor: Kraken

Kit Supplier: Nike

Track and Value Your Jersey Sponsorships with Blinkfire

Across the sports and entertainment world, leading leagues, teams, organizations, and brands trust Blinkfire to elevate their sponsorship intelligence, sharpen content strategies, and optimize marketing ROI. Whether you’re navigating complex deal renewals or unlocking brand-new inventory, our platform delivers the real-time, AI-driven insights needed to maximize campaign value and accelerate growth.

Ready to transform your sponsorship game? Reach out to our team today.