2026 WNBA Jersey Sponsorships: Brands Investing in the W
Jersey sponsorships are now commonplace in the US across major leagues such as the NWSL, NBA, MLB, MLS, and NHL. In the WNBA, there are…
How AI-Powered Tracking Can Validate Your Branded Campaigns
Sponsorships are becoming more complicated ecosystems of activations. For example, a “Community Week” presented by a local bank, a “Play of the Game” sponsored by…
Golf’s Boldest Partnerships are Driving Valuable ROI
For decades, golf sponsorships were a predictable game of a simple sports brand logo on the chest and a golf brand logo on the hat.…
MLB 2026 Jersey Patches: Brands Buying into Baseball
For the first time in MLB’s jersey patch era, all 30 teams will feature sponsored patches. From hometown brands to global giants, brands are buying…
Automate Broadcast & TV Earned Media Measurement with Blinkfire
In the rapidly evolving world of sports and entertainment, success is no longer defined solely by what happens on the field. To stay competitive, organizations…
The Griezmann Effect: Orlando City’s Viral Announcement Strategy
In an international break that saw the last six tickets punched to the 2026 FIFA World Cup, Orlando City stole the headlines announcing the signing…