Measuring College Jersey Patch Value in the NIL Era
Driven by NIL rule changes, revenue sharing, and the need to fund competitive rosters, college athletic departments across the country are unlocking one of the…
Unique World Cup Social Media Activations
Every four years, the FIFA World Cup captures the attention of billions of fans around the globe. While the on-field action has been must-see TV,…
Unlocking MLB TV Earned Media Value with Blinkfire
Major League Baseball is a content engine like no other. With 162 games per team, hundreds of broadcast hours, and endless news and highlight shows,…