Blinkfire Analytics announces strategic partnership with China-based digital sponsorship marketplace SponsorForce.
Blinkfire Analytics is proud to announce a strategic partnership with SponsorForce, an online sponsorship marketplace built to connect its rights holders with brands from across the world. SponsorForce is headquartered in China with operations in Japan, Europe, Southeast Asia, and India.
The partnership aims to tap into SponsorForce’s reach within the Asian markets while providing Blinkfire’s sponsorship valuation tools and global sponsorship benchmarking for the Chinese marketplace’s members.
“China is an important market with a large amount of sports sponsorship interests that reach teams and leagues on a global basis,” said Steve Olechowski, Blinkfire Analytics CEO and Co-founder. “Our partnership with SponsorForce helps Blinkfire continue expanding its audience and customer base internationally while also allowing the SponsorForce team to better value sponsorship assets in their marketplace.”
It is becoming more important for teams and leagues outside of China to measure their Chinese platforms like WeChat, Douyin, Sina Weibo, and Toutiao. Using Blinkfire’s proprietary and patented computer vision and artificial intelligence technology and social media and sponsorship products, SponsorForce will provide sponsorship evaluation and global sponsorship benchmarks to their members.
“Blinkfire’s methodologies for sponsorship evaluation is big-data oriented, timely, and inclusive, covering most of the globe including Chinese social media platforms,” said SponsorForce CEO Shoto Zhu. “Blinkfire has also achieved a strong track record with many rights holders on a global basis over the time.”
As SponsorForce looks to attract more than 10,000 members, including rights holders and brands, globally over the next two years, Blinkfire Analytics’ sponsorship valuation and benchmarking will prove integral for members to sell and buy sponsorship more effectively and efficiently.
About Blinkfire Analytics
Founded in 2013, and headquartered in Chicago and Valencia, Spain, Blinkfire Analytics is the leading business intelligence & marketing analytics platform to evaluate sports, esports, media, and entertainment sponsorships across social media, digital, and Advanced TV. Using artificial intelligence, machine learning, and proprietary computer vision technology, Blinkfire Analytics measures media value and impact – allowing rights holders, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms. Many of the world’s top brands, teams, and leagues rely on Blinkfire Analytics’ real-time, always-on platform for sports, esports, and entertainment sponsorship evaluation to quantify engagement and sponsorship dollars.
SponsorForce is the world’s first online sports sponsorship platform. It enables a significant number of global sports rights holders to list their sponsorship inventory, while helping brands find the best opportunities with efficient tools and data assisting them in their decision-making process. With the slogan ‘Empowering Connections in Sponsorship’, SponsorForce aims not only to connect, but also to empower both the buying and selling sides of sponsorship, facilitated by big data and AI technologies. The SponsorForce team is spread over Asia with offices in Beijing, Shanghai and Tokyo. It brings together executives from world-class sports marketing companies, experts in business operations from Fortune 500 companies, and an elite technology team that has worked on well-known online enterprises in China and beyond.