Taylor Swift Takes Over the NFL
Taylor Swift has officially taken over the NFL on social media. For the last few weeks, rumors have been swirling that Swift is dating Travis…
How NFL Kickoff Times Influence Social Media Engagement
The intersection of sports and social media is an integral part of fan engagement. A NFL team we work with asked us this question recently:…
Building Brand Partnerships with Demographic Data
Casting a wide net can work, however most sports organizations take a targeted approach to marketing and advertising. While brands want to hit specific demographics,…
FIFA Women’s World Cup: Social Media Highlights from the Second Round of Group Stage
The FIFA Women’s World Cup is not only a major sporting event, it has also become a social media phenomenon. From the player arrivals at…
Women’s World Cup: Social Media Highlights from the First Games
The FIFA Women’s World Cup kicked off at Eden Park in Auckland, New Zealand on Thursday, July 20. In anticipation of a month of world…
Say Hello to Threads: Meta’s Newest Social Media Platform
Meta, formerly known as Facebook, has once again taken a leap forward with the introduction of its new Threads app (and Blinkfire supported Threads within…