Miami Grand Prix on social media: Norris’s win, top posts, and the impact of influencers
Formula 1 landed on the east coast of the United States last weekend for the first of three Grand Prix events held in the North America: the Miami Grand Prix. The sixth race of the year brought us a surprising winner, British driver Lando Norris, who made history by becoming the first McLaren driver to win in the United States since Lewis Hamilton did so in 2012 at the Austin GP.
Lando Norris’s big Sunday victory
Achieving standout results in sports does more than just boost social media numbers and sponsor satisfaction—it also has a significant positive impact on the entire organization. This past weekend’s ESPN Racing post featuring Lando Norris on the podium. The image captured the excitement of victory and translated it into massive online engagement, racking up over 228,000 engagements. For McLaren Racing and its partners, this moment wasn’t just a win on the track—it was a win in the eyes of fans and sponsors.
Top 5 teams by total valuation
Benchmarking provides an objective insight into the performance of each team and identifies areas for improvement, offering the opportunity to learn from competitors’ best practices. Keeping abreast of rivals’ strategies allows for adjusting one’s own to maintain competitiveness. To assist in these tasks, we offer tools such as Global Ranking, which allows for comparisons between different entities. Through Global Ranking, we wanted to determine which teams achieved the highest ratings in their publications during the Miami Grand Prix weekend.
Benchmarking is an important tool that offers clear, objective insights into team performance and pinpoints opportunities for improvement. By analyzing how you stack up against competitors, you can uncover actionable lessons from best practices. This not only keeps you in the loop with rival strategies but also empowers you to tweak your own approach to stay ahead of the game.
To help teams navigate this competitive landscape, tools like our Global Ranking and Blinkfire Research are used to benchmark. This enables teams to compare their performance directly with others. Specifically, during the Miami Grand Prix weekend, we utilized Global Ranking to spotlight which teams were making the biggest splash with their publications. It’s about giving teams the data they need to celebrate their successes and strategize effectively for future events.
Top F1 posts on social media
Norris was the standout in Miami—both on the track and on social media. The McLaren driver captured attention in two of the three most engaging F1 posts from Monday, April 29, to Sunday, May 5. The third position was a post highlighting the celebrities who attended the race.
Celebrities on the Asphalt
At the Miami Grand Prix, a post featuring famous faces on Formula 1’s Instagram exploded with more than 2 million engagements. But it’s not just the celebrities that are drawing eyes. The event landscape has evolved to regularly include content creators and influencers among the guests. These digital “celebrities” aren’t merely there to watch the races; they are an integral part of the event, strategically positioned in team hospitality areas and VIP boxes, thanks to partnerships with brands and teams.
This synergy offers mutual benefits. Influencers bring the thrill of Formula 1 to life through their unique lens, offering real-time, engaging content that reaches beyond traditional sports audiences. Their fresh perspectives tap into new markets and captivate a diverse array of followers. This not only enriches the experience for those at home, giving them a more personal and intimate view of the Grand Prix, but it also amplifies the event’s reach and impact.
For the influencers, these collaborations are a chance to align with world-renowned brands and expand their content horizons by incorporating sports into their typically fashion or lifestyle-focused feeds. Just as major events like the Formula 1’s Grand Prix benefit from reaching new audiences through these influencers, the creators engage with new and varied followers. This exchange enriches the sporting events, elevates the influencers’ profiles, and ultimately, transforms the way audiences interact with both.
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