It’s a dog-eat-dog world out there. If you’re not doing advanced competitive analysis then you are sure to be left in the dust of a constantly evolving social media landscape.
We get it, competitive analysis takes a lot of time and effort away from content creation, sponsorship renewals, and the million other things on the to-do list. On top of that, just when you feel like you have a good grip on the market, something new comes up and you don’t have the manpower to start the process again.
Benchmarking social media and sponsorship data doesn’t need to be a hassle. Instead, Blinkfire turns it into a competitive advantage when it comes to signing renewals, new sponsors, and increasing your social engagement.
Our interactive and customizable dashboards empower users with snapshots of competitive content and data in real-time. Instead of constantly putting together tedious reports, our platform will do the heavy lifting so your team can spend more time pulling actionable insights from our customizable benchmarking data.
We created five benchmarking dashboards popular with customers to show you how useful these interactive snapshots are when trying to get a leg up on your competition.
1. Analyze jersey sponsorships
Tracking comparable jersey sponsorships is essential to benchmarking against other teams and/or leagues. With Blinkfire’s dashboards, you can quickly see real-time data for jersey sponsorship performance across multiple entities. This can lead to strategic insights, such as if your team is creating a lot of engagements across social but not creating as much value for your jersey sponsors as other teams. If that is the case, then you might need to rethink your social photography and posting strategy. Blinkfire’s interactive dashboards are made for a unique visual view that make insights like these simple to find for users.
The 2022-23 NBA season is off and running, and let’s say that the Boston Celtics wanted to check how their jersey patch sponsor, Vista Print, was performing compared to other teams. The Celtics could create a dashboard like this one that compares sponsorship value and engagements for the jersey patch sponsors of NBA teams over the desired period of time.
2. Monitor teams in a league
Blinkfire’s Global Ranking Report is one of the most popular tools in our platform. It allows users to compare data from teams in the same league and even customized entity groups. Global rankings can be brought into users’ dashboards to benchmark data on total or average engagements, video views, followers, valuation and post count. These rankings can give your team actionable insights into which teams are doing well on specific metrics during a set time period.
Let’s say you’re on the social media team for the New York Rangers and you wanted to see how the other teams in the NHL compared in specific social media and sponsorship metrics. You could build a dashboard like this to compare average engagement, video views, and total followers for all teams in the NHL.
3. Track teams in a city, region, or market size
Different markets and regions have different expectations. Nobody expects a small market team to have the same engagement as teams like the New York Yankees and Los Angeles Lakers. Blinkfire dashboards are customizable so you can pick specific teams that you want to compare metrics against. Accurately comparing against teams in the same city, region, and/or market size can unlock insights into what content is working best for them and others that are trying to reach the same or similar audiences.
The city of Denver, Colorado is full of great sports teams. The Denver Broncos want to compare themselves to the other teams in the city to see how their social media metrics perform.. They could create a dashboard like the one below that brings in engagement and follower growth for all networks as well as individual networks for the Avalanche, Rockies, and Nuggets.
4. Compare multiple partnerships for a brand
Many brands sponsor multiple teams, leagues, players and organizations to expand their marketing footprint. With all those sponsorships, teams need to be constantly tracking partnership performance for renewal negotiations, ongoing campaigns, and new potential partnerships. Blinkfire’s dashboards can create a customizable visual view of performance across multiple partnerships for brands that they can then share internally and externally. Easily monitoring multiple sponsorships in dashboards can then give you the leads for a more detailed analysis using Blinkfire’s Sponsorship Report.
Let’s say you’re on the partnerships team at Michelob Ultra. Michelob Ultra sponsors many different teams and athletes around the world and you want to compare each partnership’s performance. You could create a dashboard like this that compares engagement and post count of those specific partnerships like Oklahoma City Thunder, Orlando Magic, and Washington Wizards. This can give an insightful, real-time visual in regards to how each team is contributing to the exposure of your brand.
5. Evaluate top content
Content is king in today’s social media. Teams often watch what others are doing and what is successful to make sure they don’t miss out on opportunities with popular trends. Blinkfire dashboards allow users to view top posts in terms of engagement and valuation for specific entities.
The San Francisco 49ers and you want to see the top performing content on Instagram from other top teams in the NFL this year. You could create a dashboard like below that gives the top performing posts from other teams around the league ranked by engagement on Instagram. This can give you ideas for new content series and alert you when multiple teams are jumping on a popular trend because these dashboards update in real-time.
At Blinkfire, we want our partners to spend less time making competitive reports and more time taking action on the real-time data and reports we provide. Market competition isn’t going away, and we want to make sure you have a competitive advantage with the most advanced and accurate tools on the market when it comes to social media and sponsorship data.
Interested in learning how Blinkfire can help you with your benchmarking, sponsorship, social media data, and more? Get in touch with our team today!