New Product: Blinkfire Inventory Manager

It’s finally here. For the past quarter, our team has been hard at work building a whole new product called Blinkfire Inventory Manager. It’s a powerful, all-in-one management tool to sell, track, and report.

Manage online & offline partnerships, in one place

The sponsorship ecosystem has evolved rapidly with technology and new media. But, how rights holders sell brand deals and manage inventory hasn’t. Most still use spreadsheets or multiple tools to track, monitor, and sell.

We’re here to change that with Blinkfire Inventory Manager, which includes these features: Inventory Lists, Rate Card, Ad Rates, Proposals, and Delivery & Reporting.

Added Bonus: Integrate with Google Ad Manager, bringing website banner ads into the Blinkfire Inventory Manager, creating the most detailed, real-time view for you and your team. 

Blinkfire Inventory Manager – What’s Inside?

Inventory Lists

Stay up-to-date on inventory items, from social and digital to physical and custom.

• Sell partnership assets better, with more flexibility. 
• Segment assets by property, brand, and more. 
• Real-time insights on inventory to guide pricing decisions. 
• Create transparency between your organization’s departments.

Rate Card

Use past and present insights to build rate cards for future inventory to sell.

• Access real-time ad rates to generate a rate card. 
• Create a rate card for social/digital based on your entity’s audience.
• Mimic what the real-time auction prices are based on your entity’s audience.
• Using AI and machine learning, we predict the price to charge based on future KPI ad rates.

Ad Rates

Explore real-time ad rates. There’s no more questions or confusion around CPE, CPM, or CPV. Use Ad Rates seamlessly in conjunction with Inventory Lists and Rate Cards.

• Access real-time ad rates across Facebook, Instagram, and Twitter. 
• Filter data by social network, date range, CPE/CPM/CPV, and more. 
• Understand and recognize ad-buying trends and ad-buying costs.
• Better position your marketing, sales, and social efforts.

Proposals

Build the proposal you need, and instantly send it to brand partners and save time. 

• Create partner-ready proposals.
• Track available inventory and status of proposals.
• Align deals and goals with your organization.
• Ensure only available inventory is packaged and sent. 

Delivery & Reporting

Delivery & Reporting is an easy-to-use dashboard that does the work for you. Manage deals, deliverables, and goals throughout your entire organization. 

• Understand goals and deliverables for every deal sold. 
• View automated pacing reports. 
• Collaborate with the partnership organization on deals. 
• Monitor the lifecycle of a deal, making adjustments when needed.

Tell me more about Blinkfire Inventory Manager

Are you a Blinkfire customer and interested in Blinkfire Inventory Manager? Contact your CS manager.

Not a Blinkfire customer, but want to create a more streamlined approach to selling, tracking, and reporting? Contact sales today.