After exploring the 2022-23 jersey sponsors in the Premier League, LaLiga Santander, NBA, NHL, and MLS, we turn to the National Women’s Soccer League (NWSL). With the season kicking off on March 25, it seemed like the perfect time to break down jersey sponsors.
Front-of-Jersey Sponsor Industries
During the past week, NWSL teams unveiled their 2023 kits. The league also had another huge announcement — on March 15 NWSL teams made their debut in FIFA23.
Now back to jersey releases. Healthcare is the dominant industry for NWSL front-of-jersey sponsors with six brands partnering with six teams — which is half of the league. Six other industries, financial, food, non-profit, crypto, pharmaceuticals, and manufacturing, sponsor the six other teams.
NWSL Jersey Sleeve Partnership with Ally Financial
Ally Financial is the official banking partner of the NWSL, a deal that started in 2021. Part of their sponsorship includes Ally’s logo on every team’s jersey sleeve throughout the season. Ally has become a leader in women’s sports sponsorships by pledging equality in media spend and encouraging other brands and organizations to change the landscape of women’s sports.
NWSL Kit Examples
One theme we’re seeing with kit reveals is the integration of lifestyle and fashion — whether it’s with men’s or women’s teams. More leagues, including the NWSL, are embracing the idea of jerseys being more than just a piece of team fandom. Jerseys now are a fashion statement and teams are elevating the way they release a new season’s look. The NWSL took note and had players sporting their newest kits off the field, blending streetwear and soccer.
Blinkfire is lucky to work with the NWSL, Chicago Red Stars, NC Courage, San Diego Wave, Houston Dash, and Orlando Pride, so we saw firsthand how the teams built their social media strategy and created engaging content around their 2023 kit reveals.
Look through the 12 NWSL teams’ front of jersey sponsors for the 2023 season. We also created a playlist highlighting brand exposure plus asset and scene detection. Which jersey is your favorite?
Front of Jersey: Doordash
Sleeve Sponsor: Birdies
Chicago Red Stars
Front of Jersey: CIBC
Front of Jersey: MD Anderson Cancer Center
Sleeve Sponsor: Magellan
Kansas City Current
Front of Jersey: Saint Luke’s
Sleeve Sponsor: BlueCross BlueShield
NJ/NY Gotham FC
Front of Jersey: Algorand
Sleeve Sponsor: Carmax
North Carolina Courage
Front of Jersey: Merz Aesthetics
Front of Jersey: Black Future Co Op Fund
Front of Jersey: Orlando Health
Front of Jersey: Providence
Sleeve Sponsor: TikTok
Racing Louisville FC
Front of Jersey: GE Appliances
Sleeve Sponsor: Toyota
San Diego Wave FC
Front of Jersey: Kaiser Permanente
Front of Jersey: CVS Health
Blinkfire is your destination for news, data, and stories on sports, sponsorship, technology, and marketing. Interested in learning more about how Blinkfire can help track your jersey partnerships, digital campaigns, and more? Contact us today!