Today, we’re launching Blinkfire’s brand refresh: a new logo and overall update to Blinkfire’s look and feel. This update has been years in the making, and we’re excited it’s finally here. The logo, color palette, and interface received a style upgrade. Let us show you a peak behind the scenes — and see what this means for our customers and us.
Out with the old, in with the new
Blinkfire launched in 2014 with our old logo by our side and our OG product Blinkfire Analytics — it’s the brand identity and product that started it all.
Over the past few months, in between many other projects, our team worked on creating the best new look for Blinkfire, including an updated logo and refreshed platform interface.
What did we want out of our new logo? Something a bit more refined, clean, and cool, while keeping true to our original spirit. We’ll spare you every detail of the logo, including spacing, angle of the letters, shape of the flame, and meaning behind the font.
The TLDR: The flame stands out more. Blinkfire’s name is more pronounced. The color palette is fewer, but the colors remain strong and vibrant. The logo is more versatile and can be used in more ways.
As a result of this refresh, Blinkfire is now the overall company brand, and Blinkfire Analytics, Blinkfire Inventory Manager, and Blinkfire Marketplace are the different products you can buy and use.
You could say we had a bit of a “shoemaker’s children problem” over the last eight years, where we looked at logos change and evolve for brands — well, every brand excerpt ours. So, it was time for this update!
Blinkfire Products: Same data, new look
Blinkfire’s platform went through a makeover. Don’t worry — it’s the same great data, just a new look.
We think of our customers as the “sixth man” on the Blinkfire team, and their input is invaluable. As Blinkfire has evolved, so have our partners’ needs and goals. We listened to how they used the platform, we collected the data, and we hit the gym (well, the office :-), to get the work done. Our great team reimagined a better, more intuitive interface.
And, here’s the result. It is cleaner, more user-friendly, and sleek. We also moved the search bar from the left to the center. Blinkfire’s search tool powers the platform, so we gave it prime real estate.
Blinkfire Analytics started it all and has grown into a dynamic product with more than eight years of data across social media, digital, OTT, web, TV, and mobile apps. We track more social media channels than anyone else in the industry (think: the core social channels plus Asian networks like Line, Douyin, and Huya). We also track and value boosted posts and dark posts.
The Blinkfire Analytics™ product is powered by our accurate, flexible valuation that measures and values content across different assets and content types. We offer the perfect solution for recap reporting (weekly, monthly, quarterly), analyzing historical patterns (sponsorship, social media, in-season versus out-of-season), and measuring content performance.
With our data-first approach, we built the most comprehensive API on the market that integrates the best Blinkfire data into an organization’s internal IT initiatives like data warehousing and custom internal dashboards.
Blinkfire Inventory Manager
Blinkfire Inventory Manager (BIM), launched in July 2021, is an all-in-one sponsorship management platform for online and offline assets. BIM handles every stage of a partnership lifecycle with the tools and reports to negotiate, sell, renew, and report to partners. From real-time ad rates and a rate card generator for valuing content to creating proposals and reporting, BIM arms your entire organization with the insights needed.
Included in BIM is Blinkfire’s Ad Rates, the most comprehensive database on the market for real-time ad and auction clearance rates. Our campaign reporting feature enables partnerships and marketing to measure specific campaign series and logo lockups for sponsorship activations.
Blinkfire Marketplace is our upcoming product that will work seamlessly with BIM. Choose which inventory items to list on our marketplace, and we do the rest. Stay tuned!
That’s a wrap for now
If you’re a Blinkfire customer, thanks for being great friends and fans of what we’re building! If you’re new here, come on in and take a test drive.
Blinkfire’s goal has always been to live on the desktop of every organization in the sports and entertainment space (a lofty goal, but as Electric Light Orchestra sings, “Hold on tight to your dream”).
With this refresh, we’re continuing on that path. Be on the lookout as we think of new ways to build technology to make the intersection of sponsorship, social media, and digital better and more efficient — for rights holders, brands, agencies, athletes, and creators.
If you’re interested in how Blinkfire can help power your organization to better track, value, and report on sponsorships, get in touch!