2023 MLS Jersey & Sleeve Sponsors

After exploring the 2022-23 jersey sponsorships of the Premier League,  LaLiga Santander, NBA, and NHL, we now turn to the beautiful game in the United States with Major League Soccer (MLS).

The MLS sees a variety of brands, from global companies in healthcare and telecom to regional brands, that capture the surrounding communities and personalities of the teams and their cities.

Apple TV Sponsors MLS Jersey Sleeves

Apple TV just launched the first-ever MLS Season Pass, where fans can watch the MLS regular season, MLS playoffs, MLS Cup, and Leagues Cup. In addition to the MLS Season Pass, Apple TV will sponsor every team’s jersey sleeve throughout the 2023 MLS season. 

MLS Front-of-Jersey Sponsors

Healthcare tops the charts when it comes to front-of-jersey sponsor industries in the MLS with seven different brands. Healthcare is followed by financial (three brands), and the rest of the teams have a wide range of sponsor industries, from telecom and airlines to crypto and supplements. 

MLS Sleeve Sponsors

Fifteen of the 29 teams in the MLS have a second sleeve sponsor. The top MLS jersey sleeve sponsor industries (at the time of this blog) are healthcare and financial (three brands), followed by automotive and betting/gambling (two brands). The rest of the teams have a wide range of sponsor industries, from home and software to grocery and manufacturing.

Look through the 29 MLS teams — kit apparel maker (Adidas), front of jersey, and sleeve sponsor. We also put together a playlist of posts from Blinkfire highlighting brand exposure plus asset and scene detection.

Atlanta United
Kit Apparel: Adidas
Front of Jersey: American Family Insurance
Sleeve Sponsor: Piedmont

Austin FC
Kit Apparel: Adidas
Front of Jersey: YETI
Sleeve Sponsor: Netspend

Charlotte FC
Kit Apparel: Adidas
Front of Jersey: Ally
Sleeve Sponsor: Centene Corporation

Chicago Fire
Kit Apparel: Adidas

Columbus Crew
Kit Apparel: Adidas
Front of Jersey: Nationwide
Sleeve Sponsor: Tipico

FC Cincinnati
Kit Apparel: Adidas
Front of Jersey: Mercy Health
Sleeve Sponsor: Kroger

Colorado Rapids
Kit Apparel: Adidas
Front of Jersey: UC Health

D.C. United
Kit Apparel: Adidas
Front of Jersey: XDC Health

FC Dallas
Kit Apparel: Adidas
Front of Jersey: UT Southwestern Medical Center
Sleeve Sponsor: AdvoCare

Houston Dynamo
Kit Apparel: Adidas
Front of Jersey: MD Anderson Cancer Center

Sporting Kansas City
Kit Apparel: Adidas
Front of Jersey: Compass Minerals

LA Galaxy
Kit Apparel: Adidas
Front of Jersey: Herbalife Nutrition
Sleeve Sponsor: Honey

Los Angeles Football Club
Kit Apparel: Adidas
Front of Jersey: Flex Power Tools
Sleeve Sponsor: Ford

Inter Miami CF
Kit Apparel: Adidas
Front of Jersey: XBTO
Sleeve Sponsor: XMANNA

Minnesota United
Kit Apparel: Adidas
Front of Jersey: Target

CF Montréal
Kit Apparel: Adidas
Front of Jersey: BMO

Nashville SC
Kit Apparel: Adidas
Front of Jersey: Renasant Bank
Sleeve Sponsor: Hyundai

New England Revolution
Kit Apparel: Adidas
Front of Jersey: United Healthcare

New York Red Bulls
Kit Apparel: Adidas
Front of Jersey: Red Bull
Sleeve Sponsor: OANDA

New York City Football Club
Kit Apparel: Adidas
Front of Jersey: Eithad Airways
Sleeve Sponsor: Dude Wipes

Orlando City
Kit Apparel: Adidas
Front of Jersey: Orlando Health

Philadelphia Union
Kit Apparel: Adidas
Front of Jersey: Bimbo Bakeries — Thomas’

Portland Timbers
Kit Apparel: Adidas
Front of Jersey: Alaska Airlines

Real Salt Lake
Kit Apparel: Adidas
Front of Jersey: LifeVantage

San Jose Earthquakes
Kit Apparel: Adidas
Front of Jersey: Intermedia Cloud Communications

Seattle Sounders FC
Kit Apparel: Adidas
Front of Jersey: Providence
Sleeve Sponsor: Puyallup Tribe of Indians’ Emerald Queen Casino

St. Louis CITY SC
Kit Apparel: Adidas
Front of Jersey: Purina
Sleeve Sponsor: BJC HealthCare

Toronto FC
Kit Apparel: Adidas
Front of Jersey: BMO
Sleeve Sponsor: GE Appliances

Vancouver Whitecaps FC
Kit Apparel: Adidas
Front of Jersey: Telus

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