2023 MLS Jersey & Sleeve Sponsors
After exploring the 2022-23 jersey sponsorships of the Premier League, LaLiga Santander, NBA, and NHL, we now turn to the beautiful game in the United States with Major League Soccer (MLS).
The MLS sees a variety of brands, from global companies in healthcare and telecom to regional brands, that capture the surrounding communities and personalities of the teams and their cities.
Apple TV Sponsors MLS Jersey Sleeves
Apple TV just launched the first-ever MLS Season Pass, where fans can watch the MLS regular season, MLS playoffs, MLS Cup, and Leagues Cup. In addition to the MLS Season Pass, Apple TV will sponsor every team’s jersey sleeve throughout the 2023 MLS season.


MLS Front-of-Jersey Sponsors
Healthcare tops the charts when it comes to front-of-jersey sponsor industries in the MLS with seven different brands. Healthcare is followed by financial (three brands), and the rest of the teams have a wide range of sponsor industries, from telecom and airlines to crypto and supplements.

MLS Sleeve Sponsors
Fifteen of the 29 teams in the MLS have a second sleeve sponsor. The top MLS jersey sleeve sponsor industries (at the time of this blog) are healthcare and financial (three brands), followed by automotive and betting/gambling (two brands). The rest of the teams have a wide range of sponsor industries, from home and software to grocery and manufacturing.

Look through the 29 MLS teams — kit apparel maker (Adidas), front of jersey, and sleeve sponsor. We also put together a playlist of posts from Blinkfire highlighting brand exposure plus asset and scene detection.
Atlanta United
Kit Apparel: Adidas
Front of Jersey: American Family Insurance
Sleeve Sponsor: Piedmont
Austin FC
Kit Apparel: Adidas
Front of Jersey: YETI
Sleeve Sponsor: Netspend
Charlotte FC
Kit Apparel: Adidas
Front of Jersey: Ally
Sleeve Sponsor: Centene Corporation
Chicago Fire
Kit Apparel: Adidas
Columbus Crew
Kit Apparel: Adidas
Front of Jersey: Nationwide
Sleeve Sponsor: Tipico
FC Cincinnati
Kit Apparel: Adidas
Front of Jersey: Mercy Health
Sleeve Sponsor: Kroger
Colorado Rapids
Kit Apparel: Adidas
Front of Jersey: UC Health
D.C. United
Kit Apparel: Adidas
Front of Jersey: XDC Health
FC Dallas
Kit Apparel: Adidas
Front of Jersey: UT Southwestern Medical Center
Sleeve Sponsor: AdvoCare
Houston Dynamo
Kit Apparel: Adidas
Front of Jersey: MD Anderson Cancer Center
Sporting Kansas City
Kit Apparel: Adidas
Front of Jersey: Compass Minerals
LA Galaxy
Kit Apparel: Adidas
Front of Jersey: Herbalife Nutrition
Sleeve Sponsor: Honey
Los Angeles Football Club
Kit Apparel: Adidas
Front of Jersey: Flex Power Tools
Sleeve Sponsor: Ford
Inter Miami CF
Kit Apparel: Adidas
Front of Jersey: XBTO
Sleeve Sponsor: XMANNA
Minnesota United
Kit Apparel: Adidas
Front of Jersey: Target
CF Montréal
Kit Apparel: Adidas
Front of Jersey: BMO
Nashville SC
Kit Apparel: Adidas
Front of Jersey: Renasant Bank
Sleeve Sponsor: Hyundai
New England Revolution
Kit Apparel: Adidas
Front of Jersey: United Healthcare
New York Red Bulls
Kit Apparel: Adidas
Front of Jersey: Red Bull
Sleeve Sponsor: OANDA
New York City Football Club
Kit Apparel: Adidas
Front of Jersey: Eithad Airways
Sleeve Sponsor: Dude Wipes
Orlando City
Kit Apparel: Adidas
Front of Jersey: Orlando Health
Philadelphia Union
Kit Apparel: Adidas
Front of Jersey: Bimbo Bakeries — Thomas’
Portland Timbers
Kit Apparel: Adidas
Front of Jersey: Alaska Airlines
Real Salt Lake
Kit Apparel: Adidas
Front of Jersey: LifeVantage
San Jose Earthquakes
Kit Apparel: Adidas
Front of Jersey: Intermedia Cloud Communications
Seattle Sounders FC
Kit Apparel: Adidas
Front of Jersey: Providence
Sleeve Sponsor: Puyallup Tribe of Indians’ Emerald Queen Casino
St. Louis CITY SC
Kit Apparel: Adidas
Front of Jersey: Purina
Sleeve Sponsor: BJC HealthCare
Toronto FC
Kit Apparel: Adidas
Front of Jersey: BMO
Sleeve Sponsor: GE Appliances
Vancouver Whitecaps FC
Kit Apparel: Adidas
Front of Jersey: Telus
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