The NFL season starts long before the first snap of the first game. Training camp is the first opportunity of the season for teams to engage with fans and build excitement for the games to come. Not only are there fans to connect with, there’s also money to be made. NFL teams across the league sell such assets as training camp presenting partnerships and jersey patches, to brands looking to reach football fans.
Tracking and valuing branded campaigns during training camp becomes easy with Blinkfire’s AI and computer-vision technology. Blinkfire’s campaign reporting tool lets users create customized campaigns by uploading unique logo lockups, including campaign-specific hashtags, and setting campaign rules. Tracking and reporting then spans the allotted time of the campaign.
To inspire your content creation and sponsorship opportunities, we tracked some of our favorite examples from around the league during NFL training camp.
Atlanta Falcons x AT&T
The most common way brands activate during NFL Training camp is jersey patches and presenting partnerships. AT&T has both for the Atlanta Falcons this year. On top of physical signage at the Falcons’ practice facility, the Falcons added over 200 social posts featuring their customized logo lockup with AT&T. With this brand exposure, the Falcons were able to showcase AT&T to their loyal fans who follow the team during training camp.
Detroit Lions x Rocket Mortgage
Since 2018, the Detroit Lions training camp has been presented by Rocket Mortgage. Accurately tracking campaigns for long-standing sponsorships can show year-over-year growth and build stronger partnerships.
Dallas Cowboys x American Airlines and AT&T
Teams can also elect to break up sponsorships across different training camp assets. The presenting partner for Cowboys training camp is American Airlines, while AT&T is their training patch partner.
The New York Jets made sure to highlight their 2023 training camp partner Honda with a campaign-specific logo lock up.
Non-Sponsored Training Camp Campaigns
You don’t need a sponsor in order to run a campaign. Not only does Blinkfire campaign tool allow you to measure content performance, but it also gives you valuation analysis in case you are looking to sell a content series in the future. Our campaign reporting tool allows teams to track non-branded logo lockups over specific time periods, such as training camp, to accurately measure value for future partnership negotiations.
The NFL season is fast approaching! The beginning of the season is a great time for teams and brands to reach fans with engaging content. Keeping track of all the assets and sponsorships across an organization during this time can be time-consuming, but with Blinkfire Inventory Manager teams can easily track everything in one place.
Track and value your branded campaigns with Blinkfire
Blinkfire empowers teams, leagues, brands, and influencers with the most accurate, real-time social media and sponsorship data powered by our patented, proprietary AI technology.
Interested in learning more about how Blinkfire can help track and value your branded campaigns with advanced reporting tools?