Blinkfire 5-4-3-2-1: June 10, 2022
Blinkfire’s 5–4–3–2–1 is a weekly email that comes out every Friday. With all the cool information in the Blinkfire platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, insights, and more. Enjoy!
5 campaigns activations
Social and digital activations are one of the best ways for teams to create engaging content, while also driving exposure for sponsorship partners.
MLS’ ExtraTime Podcast sponsored by AT&T
ExtraTime is the premier soccer podcast from the MLS covering soccer in North America, sponsored by AT&T. A campaign-specific logo lock up is used on social media, combining ExtraTime with AT&T.
US Soccer Hydration Break, sponsored by BioSteel
BioSteel, the official sports drink of US Soccer, sponsors the federation’s Hydration Break content series on social media.
Golden State Warriors #WinningSmiles, sponsored by Invisalign
Using the hashtag #WinningSmiles and Invisalign logo coupled with images of players smiling and/or mouth guards visible, the Golden State Warriors masterfully connect sponsor with content series.
Team of the Season (#TOTS) sponsored by EA Sports
Team of the Season celebrates the best players from the world’s biggest leagues, sponsored by EA Sports. This Inter Instagram Reels brings together players Hakan Çalhanoglu, Lautaro Javier Martinez, and Milan Škriniar for EA Sports #TOTS series.
Club Universidad de Chile #Intertemporada, sponsored by Gatorade
Club Universidad de Chile uses #Intertemporada (which means offseason) to highlight their players training in partnership with Gatorade.
4 articles to read
We’re sharing a few articles on sponsorship announcements, the metaverse, influencers, and esports from Blinkfire’s Blog, SportsPro Media, Fast Company, and PR Week.
Blinkfire partners with Oxygen Esports — Blinkfire Analytics Blog
Blinkfire added Foxboro-based Oxygen Esports to their growing list of esports customers.
NFL and E & J Gallo strike near ‘US$30m a year’ wine partnership — SportsPro Media
The multi-branded, multi-year agreement makes Gallo the official wine sponsor of the NFL. The partnership will include activations across broadcast, social media, and digital.
Earning authentic love for your brand: Winning at the game of influencer marketing — Fast Company
The world of influencer marketing is a thriving ecosystem expected to be worth $15 billion by the end of this year.
How should brands measure ROI in the metaverse? — PR Week
Brands are beginning to harness the power of the metaverse to deliver immersive brand experiences to their consumers. But one question remains: how should they measure success?
3 sponsorship announcements
More partnerships were announced this week, and we’re highlighting three across soccer and MMA.
Everton FC x Stake.com
Betting company Stake.com is confirmed as Everton FC’s new front of jersey sponsor.
Benfica x Socios.com
This week SL Benfica became the first Portuguese club to partner with block-chain powered company Socios.com.
NFL x E & J Gallo Winery
Thursday the NFL announced its growing its alcohol sponsor list with the addition of E & J Gallo Winery.
2 moments from the NBA Finals
The NBA Finals kicked off this week with Celtics vs Warriors. The two teams posted pregame Instagram shots before Game 3.
Boston Celtics and TD Bank
Before Game 3, the Celtics shot a view from inside TD Bank Stadium, giving exposure to naming rights partner TD Bank. This post also earned more than 122K engagements.
Golden State Warriors City Edition Jersey before Game 3
The Warriors gave fans a sneak peak of their jersey before Game 3, earning more than 268K engagements.
1 insight to share
With the many, many data and insights in Blinkfire, we are giving you one insight every week to share — whether on social, at the water cooler, or on Zoom.
Nadal’s Epic Roland Garros Run
On Sunday we saw Rafa Nadal win Roland Garros, yet again. It’s a moment that’s been repeated 14 times by the Spaniard and one that tennis fans never tire of. On the day of the final, the French Open’s social media channels earned more than 6.5 million engagements.
Interested in learning more about Blinkfire Analytics and how you can power your social media, partnerships, and BI teams? We’re here to help — shoot us a note.
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