2025-26 NBA Jersey Patches: The Brands Behind Basketball
NBA jersey patches may be small, but they’ve become some of the most valuable branding real estate in sports. Seen by millions every night, these…
How to Turn a Content Series into a Valuable Asset with Blinkfire Campaigns
The NBA's Celebrity Row is more than viral content, it's a valuable digital asset. This article breaks down how Blinkfire Campaigns helps structure, measure, and…
2025 MLB Jersey Patch Sponsors: The Brands Behind Baseball
The jersey patch era is in full swing for the 2025 MLB season — and it’s changing the game. With 25 of 30 teams rocking…
Scoreboards and Sponsorships: Highlights from the 2023-24 NBA Season’s Halfway Point
Join us as we look back at the first half of the 2023-24 NBA season and unravel the data and trends that captivated fans from…
NBA In-Season Tournament Insights
The NBA’s recent incorporation of an in-season tournament marks a significant evolution in the league’s structure, injecting the regular season with the exhilaration of contending…
Dunking into Data: NBA Trends in Social Media and Sponsorship
We’re only two weeks into the 2023-24 NBA season and already have so much to talk about! The Boston Celtics, Philadelphia 76ers, Dallas Mavericks, Golden…