Blinkfire’s 5-4-3-1: Trends of March 11, 2022

Blinkfire’s 5–4–3–2–1 is a weekly email that comes out every Friday. With all the cool information in our platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, insights, and more. Enjoy!

Take a read through some of our favorite posts in Blinkfire this week!

5 posts that celebrated women

With March being Women’s History Month and this past Tuesday, International Women’s Day, this week we highlighted five posts in Blinkfire honoring women.

1. Haley von Lith x Billionaire Girls Club x Overtime Capsule
With NIL in full force, star point guard Haley von Lith of Louisville, launched a collaboration with Billionaire Girls Club on International Women’s Day. The collab includes hoodies, t-shirts, and shorts. 

2. Bleacher Report Football
Bleacher Report Football celebrated some of the best moments in women’s soccer this year.

3. NWSL’s new commissioner
The NWSL made big news with the announcement of Jennifer Berman as the league’s next commissioner.

4. Juventus FC
Juventus FC honored women and girls around the world on International Women’s Day.

5. Bleacher Report Kicks
Bleacher Report’s “Kicks” account honored female athletes who’ve made moves on the court in their sneakers. Athletes included Serena Williams, Maya Moore, Naomi Osaka, and Sheryl Swoopes.

4 athlete, influencer, and celebrity crossovers

The intersection of athletes, influencers, and celebrities always seems to attract eyeballs, attention, and engagement. This week saw crossovers across esports, basketball, tennis, and soccer. 

1. Snoop Dogg x Faze Clan
Snoop Dogg is now a member of FaZe Clan. “FaZe Snoop” as he will now be called in the context of the clan business joins the organization’s board of directors and Talent Network. 

2. Khaby Lame x Roberto Carlos
TikToker Khaby Lame (he is one of the most followed on the video platform) was in town for the Real Madrid-PSG Champions League showdown. Lame and former Real Madrid and Brazilian National Team star Roberto Carlos exchanged, you guessed it, jerseys.

3. Will Ferrell x Warriors
On Tuesday night, Will Ferrell took the floor and warmed up with the Warriors ahead of their game against the Clippers. The comedian wore a vintage-style headband and dressed in his Jackie Moon jersey from the 2008 hoops film Semi-Pro.

4. Naomi Osaka supporting NC Courage
Naomi Osaka, who became a part-owner of NC Courage last year, donned the team’s jersey while practicing ahead of Indian Wells. 

3 reels to watch

Instagram’s Reels has become a fan favorite, as more teams embrace the 60-second video clips (similar to TikTok). This week we highlight Manchester United, Alfa Romeo, and Juventus FC.

1. Manchester United x Tezos
Manchester United announced their new training kit partner. Welcome, blockchain company Tezos.

2. Alfa Romeo
A few weeks ago, Alfa Romeo unveiled their new car ahead of the Formula 1 season. This week the team had some fun on the course with drivers Valtteri Bottas and Zhou Guanyu.

3. Juventus FC
The Juventus social team had some fun with Reels + animation, as they highlighted Juan Cuadrado’s slide with some glass break.

2 partnerships we loved

Congrats are in order for Blinkfire customers who made headlines this week with big partnership announcements. 

1. Misfits Gaming x Tezos
Misfits Gaming announced a cryptocurrency partnership with blockchain company Tezos. Tezos will serve as the official blockchain partner for Misfits and include marquee branding and sponsorship rights.

2 Delta x NWSL
The NWSL announced the signing of Delta as the league’s official airline. Delta is also working with the Women’s Sports Foundation. 

“These new partnerships align with Delta’s commitment to invest in and support equity for women,” said Molly Battin, S.V.P. — Global Brand Marketing at Delta. “Female athletics are historically less funded than their male counterparts, and through these new agreements, Delta will provide significant investment and meaningful programming to these organizations. We look forward to partnering with the league and their athletes on and off their field of play.”

1 insight to share

We’re dropping some wisdom this Friday from our 2021 Blinkfire Insights Report. Creating an appealing and engaging content series with the right brand partner is a recipe for high engagement rate. 

Interested in learning more about Blinkfire Analytics and how you can power your social media, partnerships, and BI teams? We’re here to help — shoot us a note.


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