Blinkfire’s 5-4-3-2-1: Trends of March 18, 2022

Blinkfire’s 5–4–3–2–1 is a weekly email that comes out every Friday. With all the cool information in the Blinkfire platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, insights, and more. Enjoy!

5 posts we loved

This week was jam-packed with sports news from March Madness starting to Formula 1’s highly anticipated first race of the season. Also, some just OK quarterback announced he’s out of retirement…

1. Formula 1 is back
The Formula 1 season officially gets underway today with practice for the Bahrain Grand Prix. Sunday’s race takes off at 11AM EST. Who’s your 2022 season favorite?!

2. Tom Brady’s “unretirement“
The seven-time Super Bowl Champ just couldn’t say goodbye to football. On Sunday, March 13, Tom Brady announced he’s back across his social media accounts, returning to the Tampa Bay Buccaneers for his 23rd season.

3. March Madness is here
March Madness = Bracket Busters. And, last night fans and gamblers alike witnessed a huge upset. #15 Saint Peter’s Peacocks stunned #2 Kentucky 89-75.

4. Jasmine Paolini
Jasmine Paolini became the darling of Indian Wells this week. The Italian beat world #3 Aryna Sabalenka, and now sits in the Top 50.

5. Lebron James’ triple-quintuple
King James made headlines this week with his triple-quintuple. Don’t know what it is? We’ll tell you…10,000+ points, 10,000+ assists, and 10,000+ rebounds.

4 partnership announcements

It’s hard to keep up with all the partnership announcements that happen across sports and entertainment each week, but here’s four to call out.

1. McClaren x Google
Ahead of Formula 1’s first race on Sunday, McClaren Racing announced a multi-year partnership deal with Google, featuring Android and Google Chrome, as an official partner of the McLaren Formula 1 Team and McLaren Extreme E Team from 2022. How about those wheels?

2. Inter Miami x Grubhub/Just Eat
Our friends over at Inter Miami FC partnered with Grubhub to bring mobile ordering and pickup to DRV PNK Stadium.

3. Nashville SC x GEODIS
As DJ Khaled’s sings “Another One”. Another Blinkfire customer had a huge partnership announcement this week. Nashville SC unveiled GEODIS Park as naming rights partner ahead of its stadium debut on May 1 against Philadelphia Union.

4. FC Barcelona x Spotify
FC Barcelona and Spotify sealed a long-term strategic partnership. The audio streaming platform will appear on the Men’s and Women’s team shirt and training kits.

3 posts to get us training

Blinkfire’s patented, proprietary computer vision and AI technology BrandSpotter™ has been trained to spot specific scenes, including training posts. We picked three from Chelsea FC, Real Madrid, and Club America.

1. Chelsea FC
Chelsea FC is back at Cobham Training Centre for some post training stretching. Training partner Trivago is front and center.

2. Real Madrid
Real Madrid gives us behind-the-scenes training views of Vinícius Júnior hard at work with the bungee trainer.

3. Club América
Club América takes us to the weight room in this training scene. Sponsors Adidas, AT&T, and Home Depot get BrandSpotter™ love + Rogue Fitness.

2 TikToks to watch

England’s National Team and Formula 1 jumped in on two social media and TikTok trends. Can you guess which ones?

1. England does the #CoinChallenge
Members of England’s National Team take center stage on the team’s TikTok to partake in the #CoinChallenge.

2. Formula 1’s take on #WheelsvDoors
The internet has been mesmerized with the brain busting question: Are there more wheels or doors in the world? Formula 1 took on the challenge. Looks like they are #TeamWheels.

1 insight to share

With the many, many data and insights in Blinkfire, we’re giving you one insight every week to share — whether on social, at the water cooler, or on Zoom.

We’re dropping some more wisdom this Friday from our 2021 Blinkfire Insights Report. This one’s a goodie and shows the engaging power of brands visually detected in social media posts.

Interested in learning more about Blinkfire Analytics and how you can power your social media, partnerships, and BI teams? We’re here to help — shoot us a note.


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