Blinkfire’s 5-4-3-2-1: March 25, 2022
Blinkfire’s 5–4–3–2–1 is a weekly email that comes out every Friday. With all the cool information in the Blinkfire platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, insights, and more. Enjoy!
5 stats from F1’s first race
The 2022 F1 season was off to the races with the Bahrain Grand Prix on Sunday. Red Bull and Mercedes AMG might have been the darlings of the 2021 season, but for the first race of 2022, Scuderia Ferrari took center stage.
1. Winning matters
Ferrari sealed the one and two spots at Bahrain Grand Prix, with Charles Leclerc winning and teammate Carlos Sainz placing second. Ferrari’s social following increased 352% from March 18-21, 2022, compared to F1’s opening weekend, March 26-29, 2021.
2. Winning matters Part 2
Bahrain Grand Prix winner and Ferrari driver Charles Leclerc saw his Instagram account grow by 4% or more than 250K followers from March 18 – March 21, 2022.
3. It’s all about video views
F1 teams’ video views from Bahrain Grand Prix 2022 increased 111% compared to Bahrain Grand Prix 2021.
4. Shell & Banco Santander see green
Ferrari’s front of jersey sponsors Shell and Banco Santander drove 16% of the total sponsorship dollars for F1 and teams during Bahrain’s Grand Prix on Sunday, March 20, 2022.
5. Race day matters
As of March 23, 2022, 18% of F1’s March engagements came during Sunday’s Bahrain Grand Prix. Ferrari saw even better results – 26% of the team’s March engagements were driven on Sunday, big thanks to their race victory.
4 campaigns that caught our eye
Across the NBA it’s common for teams to run campaigns around drives and dunks. These four campaigns from the Cavs, Suns, Pistons, and Bulls have sponsors from different industries: tire, financial, betting, and QSR, but the activations work perfectly with the messaging.
1. Cleveland Cavs’ Top Drive Driven by Goodyear
2. Phoenix Suns x First Bank Money Drive of the Week
3. Detroit Pistons x DraftKings Dunk of the Week
4. Chicago Bulls x Dunkin’ Donuts Dunk of the Week
3 crypto partnerships
Crypto continues to create a name for itself in sports sponsorship. This week three new crypto partnerships were announced across tennis, soccer, and esports.
2 sports stories that broke the internet
We’re not just here for sponsorship news and trends. We thrive on sports stories as well, and this week we highlighted two big ones across tennis and NCAA Men’s Basketball.
1. Ashleigh Barty says goodbye to tennis
World #1 shocked the tennis world on Tuesday, announcing her retirement from the game.
2. St. Peter’s busts brackets during March Madness
#15 St. Peter’s stunned #2 Kentucky in the first round of the Men’s NCAA Tournament. They then sealed a spot in the Sweet 16, beating #7 Murray State.
1 insight to share
With the many, many data and insights in Blinkfire, we’re giving you one insight every week to share — whether on social, at the water cooler, or on Zoom.
Did you know? During the month of March, the Detroit Lions have the most video views and engagements on TikTok across all NFL teams. Bonus Stat: The Lions also have the #1 most viewed + engaged with TikTok post across all NFL teams.
Interested in learning more about Blinkfire Analytics and how you can power your social media, partnerships, and BI teams? We’re here to help — shoot us a note.
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