New sponsor: Nike to be AFC Richmond’s kit supplier for upcoming season
Big news in the soccer world for AFC Richmond! The players are getting a kit upgrade next season.
Fresh off their Premier League promotion, AFC Richmond welcomed a new team sponsor on Monday – the Greyhounds’ kit supplier will be none other than Nike, replacing Verani Sports.
Nike’s official Twitter and Instagram account celebrated the partnership, driving more than 220,000 engagements.
AFC Richmond and their lovable coach Ted Lasso followed suit, taking to Twitter to spread the news.
Blinkfire was fortunate to get a quote from the fun-loving, optimist Coach Lasso on the team’s ups and downs that ultimately led to this new sponsorship deal, and his answer did not disappoint.
“I feel like we fell out of the lucky tree and hit every branch on the way down, ended up in a pool of cash and Sour Patch Kids.”
The half-blue, half-red kit design for Richmond’s upcoming season is a departure from the all blue kit the team wore the past two years. Let’s not forget Dubai Air, the team’s front of jersey sponsor, has been replaced by dating app Bantr.
Many on social media, including Bill Simmons’ The Ringer, pointed out that AFC Richmond’s new kit was quite similar to FC Barcelona’s 2008-2009 Champions League-winning kit. Thoughts?
With AFC Richmond’s Nike sponsorship, the team joins the likes of Premier League big hitters Liverpool FC, Chelsea, and Tottenham that also don Nike on their kits.
The Nike kit partnership means AFC Richmond fans will have a great excuse to update their match day and training day gear. And, we’re pretty certain AFC Richmond star forward Dani Rojas (“Football is life”) is jumping for joy over the new kit sponsor. One burning question: Will Nike make an all black jersey for AFC Richmond’s new coach Roy Kent?