Level Up Your Esports Marketing on TikTok

In esports, staying ahead of the game requires more than just pixel-perfect aim and flawless game strategy. It demands a keen understanding of the digital landscape and the ability to connect with fans on platforms where they live and breathe. That’s where TikTok steps onto the virtual stage, offering an arena for esports teams, players, and brands to showcase their prowess and engage their audience with popular short-form video content.

In this blog, we dive into popular and successful esports TikTok strategies to help you stand atop the leaderboard. Whether you’re a competitive team, seasoned player, or a brand looking to level up your esports marketing, we have a playbook of content ideas to help you conquer TikTok one thumb-scroll at a time.

How-To & Instructional Videos 

How-to and instructional videos are bite-sized nuggets of knowledge that fit seamlessly into short-form algorithms. These videos are shareable, bookmark-able, and add value to your viewers. The biggest and best teams in the world continue to push out this content because it performs exceptionally well on social media.

• The Guard – Controller agent tips
• Rokkr – MWII settings

TikTok Memes

Memes – the universal language of the internet in 2023. There’s an art to harnessing trending memes and audio. The trick is to keep it light-hearted but find creative ways to connect it back to your audience’s beloved games and personalities. Infusing humor and relatability into your content plays well on social media, and TikTok is no exception.

• TSM – Minions
• Heroic – B holders 

Highlight Clips: Show off your talent

Behind every pro player is a tale of skill, dedication, and awe-inspiring moments. Fans want to see that next-level skill! Highlight clips feature snippets of gameplay that showcasing what makes the pros the best of the best. 

Side note: if you can get an awesome Spanish commentator like Fnatic, you’re sure to turn a couple more heads on TikTok.

• Fnatic – Spanish broadcasters
• MAD Lions – Unforgiven LEC clip

Podcast Clips 

Podcasts are the new frontier of long-form content, and we’re here to tell you that you can transform them into an arsenal of engaging clips for TikTok, Reels, and Shorts. The goal should be to condense those insightful discussions into bite-sized gems that captivate, educate, and ignite conversations across short-form video platforms.

• 100 Thieves – Scump goat discussion
• OpTic – Botez

Reaction Videos

Reaction videos have received attention across all major sports leagues. These videos can serve as a bridge between creators and fans. Authentic reactions are intriguing, particularly from the esports sphere’s most influential personalities. Whether it’s reacting to trailers, highlight reels, or hilarious moments, these videos have proven to be valuable pieces of content that fans can’t get enough of.

• Sen – Tarik costream
• Complexity – Tim reacts to CS2

TikTok provides esports teams, players, and brands a platform to wield short-form videos as their weapons of fan engagement. These five TikTok content areas offer a strategic playbook to empower competitive teams, seasoned players, and innovative brands in creating engaging content. Whether it’s through instructional how-to videos, viral memes or amazing highlight clips, incorporating high-performing content into your content strategy is essential to success. If you’re not already, it’s time to embrace TikTok to reach your esports fans. 

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Whether you’re a team, brand, or influencer, Blinkfire’s social media tracking gives you the insights you need to grow your audience and build new partnerships on TikTok, Instagram, X, YouTube, Facebook, and more!