Beyond the Download: How to Maximize Podcast Sponsorships
Audio-only distribution is no longer the sole metric for success; the top-performing podcasts are now built video-first. Driven by a culture of cross-platform discovery, a…
The Podcast Boom: How Organizations and Brands in the USA Can Leverage It
In 2006, only 11% of the U.S. population aged 12 and older listened to podcasts. However, by 2023, that percentage had risen to 64%, according…
Level Up Your Esports Marketing on TikTok
In esports, staying ahead of the game requires more than just pixel-perfect aim and flawless game strategy. It demands a keen understanding of the digital…
Blinkfire Analytics Podcast #7: United Airlines
Blinkfire’s Michael Bolden talked to Rahsaan Johnson, Director of Sponsorship Activation at United Airlines, about building sponsorship strategy, the challenges facing the airline industry, and…
Blinkfire Analytics Podcast #6: Tim McLoughlin
Blinkfire’s Michael Bolden talked to Tim McLoughlin, formerly the brand & partnerships lead with Hotels.com, about a brand’s perspective on sports partnerships, the importance of…
Blinkfire Analytics Podcast Episode #4: Drone Racing League
Blinkfire‘s Michael Bolden talked to Drone Racing League (DRL) CEO & Founder Nicholas Horbaczewski about all things DRL! In today’s episode, you’ll learn: The steps DRL is…