Blinkfire’s 5-4-3-2-1: June 17, 2022

Blinkfire’s 5–4–3–2–1 is a weekly email that comes out every Friday. With all the cool information in the Blinkfire platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, insights, and more. Enjoy!

5 sports moments

From the NBA finals to sports honoring June’s Pride Month to Marcelo’s Real Madrid departure, we picked five moments from the past week.

NBA’s floating basketball court London
Hennessy’s floating basketball court is quite the traveler, as it landed in London this week after being in Montreal, Johannesburg, Barbados, and Hong Kong.

Ferrari’s #EssereFerrari
“Essere Ferrari” means “Being Ferrari” and is meant to invoke the feeling of greatness and pride that is Ferrari. The car-maker showed off the #EssereFerrari with the colors of the Pride flag.

adidas’ farewell to Marcelo
Real Madrid’s Marcelo, one of the best players to ever play for the club, departed the team this week after 15 years. Longtime sponsor adidas gave him quite the sendoff, highlighted by the brand’s #ImpossibleIsNothing campaign.

FC Barcelona uses iconic moments
Starting in the 2022-2023 season, Spotify will replace Rakuten as FC Barcelona’s front of jersey sponsor. The team used an iconic moment with Ronaldinho to showcase their new kit partner.

Golden State Warriors win 4th NBA ring in eight years
After the Warriors beat the Celtics in Game 6, for their fourth NBA ring in eight years, Bleacher Report congratulated the team and its star players and coach. The layout of the graphic was quite similar to Netflix’s popular series Stranger Things (coincidentally in its fourth and final season).

4 articles to read

We’re sharing a few articles on LIV Golf, billion-dollar athletes, the NBA’s social media strategy, and Gucci x adidas collab from Forbes, Front Office Sports, and Highsnobiety.  

Billion-Dollar Ballers: These Athletes Have Earned More Than $1 Billion Apiece — Forbes
Tiger Woods, made less than 10% of his $1.72 billion career haul from golf winnings, with the rest mostly coming from massive endorsement deals he has maintained across a storied 27-year career.

Steph Curry is the NBA’s Social Media King — Front Office Sports
The NBA is a leader when it comes to social media strategy, and most often, the face of their content is Warriors star Steph Curry.

These Golf Sponsors Have—And Haven’t—Dropped Saudi-Backed LIV Players – Forbes
The controversy surrounding LIV Golf continues, as golf sponsors drop players who are now part of the new tour.

From Paris to Hamburg, see how adidas x Gucci launched in style across Europe — Highsnobiety
After months of anticipation, Italian luxury brand Gucci and German sports giant adidas launched a collaboration and pop up shops across Europe.

3 LaLiga social media trends

We published a LaLiga Santander Teams: Trends of the 2021-2022 Season report. This week we’re highlighting three trends from the report across the 20 LaLiga teams: total engagement, total video views, and TikTok growth. Want to download and read? Check it out here.

2 sponsorship announcements

Another week means more sports sponsorship deals were announced. We highlighted two from the NFL and NHL.

Little Caesars x NFL
Detroit-based pizza chain Little Caesars was named the official pizza sponsor of the NFL. Little Caesars already has a presence in the NHL and among Detroit teams: Tigers, Lions, Red Wings, and Pistons.

Caterpillar x NHL
Caterpillar and the NHL announced a multiyear global sponsorship naming Caterpillar the official heavy equipment and industrial power sponsor of the NHL.

1 insight to share

With the many, many data and insights in Blinkfire, we are giving you one insight every week to share — whether on social, at the water cooler, or on Zoom.

Golden State Warriors, 2022 NBA Champions
Last night’s victory over the Celtics not only gave the Warriors their fourth ring in eight years (and seventh in total), but also drove engagement across the team’s social media channels. On Instagram, the Warriors earned more than 17.7 million engagements yesterday, making up 31.2% of all Instagram engagements the Warriors drove since the start of the NBA finals.