During the summer of 2021, Blinkfire launched Blinkfire Inventory Manager (BIM), a product that provides comprehensive management of sponsorship assets throughout their lifecycle. This includes social, digital, physical, and custom inventory asset management, real-time ad rates, rate cards, and campaigns. Since its launch, many Blinkfire customers have integrated Inventory Manager into their daily operations, resulting in the unlocking of new sponsorship opportunities and the transformation of specific assets, such as an armband, into digital assets that generate revenue, as demonstrated by SD Huesca.
Blinkfire Inventory Manager provides a wide range of options for rights holders, brands, and agencies, as the tool is adaptable to the needs of end users. Today, we will examine three practical cases where Blinkfire Inventory Manager can be an invaluable asset.
Digital and physical assets are both important
With BIM, you can manage your assets by categorizing them into separate inventories. For instance, you can have one inventory for physical assets and another for digital assets. Additionally, you can create an inventory specifically for your stadium, which includes various signage options such as mezzanine adboard, step & repeat, and LED stanchion. By combining all your assets into one catalog, you can easily offer sponsorship packages that include these assets when sending out proposals.
A team is seeking a brand to sponsor their front-of-jersey and lineup posts on social media.
A team has the ability to create a proposal and assemble a sponsorship package consisting of assets or items that have been previously created in inventories. With BIM, it is possible to select multiple assets or items during the preparation of an offer for a potential or current partner. The values of these items or assets will be combined and displayed, showing the expected potential engagement, impressions, video views, or media value from that package.
Creating the right content series
Teams often utilize recurring content throughout the season, including end-of-match publications, training images, birthday posts, or locker room interviews. These content series are widely enjoyed and can enhance a team’s engagement on social media.
Use Case: Based on Blinkfire data, you discover that birthday posts are highly valuable content. These posts feature both current squad members and club legends. This content can be divided into two separate sponsorship opportunities. By creating “First Team Birthdays” and “Legends Birthdays” in your inventory, you can assign a specific value to each series and promote and monitor them independently.
Comparison between branded and unbranded content
Blinkfire Inventory Manager is a flexible tool that can accommodate the needs of any organization, whether they have physical or digital assets. You have the ability to create different inventories for different types of assets, including posts with brand exposure and content series without sponsorship. This allows your team to track performance and potentially find sponsors for valuable content through BIM.
During the season, you shared images of each training session with your followers using the hashtag #SmileOfTheDay. This content has been consistently popular on non-match days and can provide valuable engagement data, impressions, and post media value for a brand interested in sponsoring future campaigns.
Track your social & digital assets with Blinkfire Inventory Manager
Blinkfire Inventory Manager defines, tracks, and values social and digital assets. Make your entire inventory management seamless within your organization using our easy-to-use dashboard to manage deals, deliverables, and goals throughout an organization.